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Sustainability 2017, 9(6), 1023; doi:10.3390/su9061023

An Analysis of CSR on Firm Financial Performance in Stakeholder Perspectives

1
Technology Management, Economics and Policy Program, Seoul National University, Seoul 08826, Korea
2
Graduate School of Technology Management, Kyung Hee University, Yongin 17104, Korea
*
Author to whom correspondence should be addressed.
Academic Editor: Fabio Carlucci
Received: 5 April 2017 / Revised: 9 June 2017 / Accepted: 9 June 2017 / Published: 14 June 2017
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Abstract

Sustainable growth can be a source of success for firms. Corporate social responsibility (CSR) is a key tool for sustainable growth. However, should firms invest in CSR without having confidence in the effects and methods of CSR? This study explored the R&D, technology commercialization, and CSR motivation as core competencies that enhance corporate performance through CSR from a normative perspective—the stakeholder’s perspective. The purpose of this study was to investigate both strategic and traditional CSR’s relationships with financial performance based on the confidence in the effectiveness of CSR. Another important objective of this study was to explore management factors that influence strategic CSR. Firms consider R&D and technology commercialization as strategic management factors. Therefore, this study analyzed the influence of these strategic management factors along with CSR motivations, which may influence strategic and traditional CSR. View Full-Text
Keywords: corporate social responsibility; strategic CSR; R&D; technology commercialization; performance corporate social responsibility; strategic CSR; R&D; technology commercialization; performance
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Oh, S.; Hong, A.; Hwang, J. An Analysis of CSR on Firm Financial Performance in Stakeholder Perspectives. Sustainability 2017, 9, 1023.

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