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Sustainability 2017, 9(10), 1778; doi:10.3390/su9101778

Green Process Innovation and Innovation Benefit: The Mediating Effect of Firm Image

College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China
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Received: 20 July 2017 / Revised: 6 September 2017 / Accepted: 27 September 2017 / Published: 30 September 2017
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
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Abstract

By evaluating green process innovation and its innovator’s benefit including short- and long-term dimensions, we first analyzed the relationship between green process innovation and its benefits. Second, we set up a regression model to test the hypotheses using 267 survey data from coal mining firms in China. Finally, we verified the positive relationship between green process innovation and its long-term benefit, and the non-significant relationship between green process innovation and its short-term benefit, and the mediating effect played by firm image in the long run. View Full-Text
Keywords: green process innovation; firm benefit; firm image; mediating effect green process innovation; firm benefit; firm image; mediating effect
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Ma, Y.; Hou, G.; Xin, B. Green Process Innovation and Innovation Benefit: The Mediating Effect of Firm Image. Sustainability 2017, 9, 1778.

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