Next Article in Journal
Heterogeneous Value of Water: Empirical Evidence in South Korea
Previous Article in Journal
Task-Oriented and Relationship-Building Communications between Air Traffic Controllers and Pilots
Article Menu

Export Article

Open AccessArticle
Sustainability 2017, 9(10), 1763; doi:10.3390/su9101763

Attitudes of the Lifestyle of Health and Sustainability Segment in Hungary

1
Institute of Marketing and Commerce, Faculty of Economics and Business, University of Debrecen, 4032 Debrecen, Hungary
2
Institute of Sectoral Economics and Methodology, Faculty of Economics and Business, University of Debrecen, 4032 Debrecen, Hungary
3
Institute of Rural Development, Tourism and Sports Management, Faculty of Economics and Business, University of Debrecen, 4032 Debrecen, Hungary
*
Author to whom correspondence should be addressed.
Received: 7 September 2017 / Revised: 22 September 2017 / Accepted: 25 September 2017 / Published: 29 September 2017
View Full-Text   |   Download PDF [233 KB, uploaded 29 September 2017]

Abstract

The aim of the research was to define the size of the Hungarian LOHAS (Lifestyle of Health and Sustainability) consumer group by analyzing its lifestyle based on sustainable values. To achieve this goal, a representative questionnaire-based survey was carried out involving 1000 individuals in Hungary. During the value-orientated research, 25 lifestyle statements were drawn up. According to the results, five value-based segments could be distinguished. The largest cluster, the young trend followers group, reflects the characteristics of the LOHAS consumers’ lifestyle to the greatest extent. However, this segment cannot entirely be regarded as a consumer group devoted to LOHAS values, which is why a further segmentation of this group was necessary. As a result of this further segmentation, the third sub-cluster, which emphasizes the ethical (competence) statements the most, can be identified with the LOHAS consumer group, which makes up 8.7% of the Hungarian population. Further research is necessary to find out whether the situation regarding value orientation in Hungary is similar to that in other Eastern European countries whose social and cultural backgrounds are very similar. Revealing the values of the Lifestyle of Health and Sustainability segment contributes to the extension of the literature. View Full-Text
Keywords: lifestyle; health; sustainability; attitudes; segmentation lifestyle; health; sustainability; attitudes; segmentation
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Szakály, Z.; Popp, J.; Kontor, E.; Kovács, S.; Pető, K.; Jasák, H. Attitudes of the Lifestyle of Health and Sustainability Segment in Hungary. Sustainability 2017, 9, 1763.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top