The Role of Generativity in the Effects of Corporate Social Responsibility on Consumer Behavior
Abstract
:1. Introduction
2. Consumer Generativity and Transcendent Products
3. Study 1
3.1. Pretest
3.2. Method and Results
4. Study 2: Consumer Generativity and CSR
4.1. Method
4.2. Results and Discussion
5. Conclusions, Limitations, and Further Research
Acknowledgments
Author Contributions
Conflicts of Interest
References
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λ * | t | Mean | s.d. | ρ | AVE | |
---|---|---|---|---|---|---|
Purchase intention | 0.89 | 0.62 | ||||
My willingness to buy this trip is high | 0.78 | 19.65 | 3.61 | 1.51 | ||
I would buy this trip | 0.85 | 22.44 | 3.49 | 1.58 | ||
If I were to buy a trip like this, I would choose this product | 0.75 | 18.41 | 3.61 | 1.58 | ||
I would buy this product | 0.81 | 20.82 | 3.18 | 1.54 | ||
If a friend was seeking this type of product, I would recommend buying this product to him/her. | 0.77 | 19.32 | 3.78 | 1.57 | ||
Attitude toward the product | 0.91 | 0.65 | ||||
I think this is a good product | 0.86 | 23.07 | 4.37 | 1.47 | ||
I think this is a high quality product | 0.83 | 21.95 | 4.10 | 1.45 | ||
I think this product is better quality than other similar products | 0.65 | 15.62 | 3.84 | 1.38 | ||
I think this is an attractive product | 0.87 | 23.63 | 4.33 | 1.60 | ||
I think this is a nice product | 0.76 | 19.09 | 4.21 | 1.56 | ||
This product gives me a nice feeling | 0.87 | 23.44 | 4.55 | 1.62 | ||
Transcendence | 0.88 | 0.71 | ||||
I believe this is a transcendent product | 0.85 | 22.09 | 3.74 | 1.75 | ||
I think this product goes beyond material experience | 0.88 | 23.36 | 4.11 | 1.86 | ||
I sense that this product can go beyond my own personal existence | 0.80 | 20.33 | 3.40 | 1.82 | ||
CSR | 0.89 | 0.68 | ||||
This company is committed to the environment. | 0.77 | 19.27 | 3.83 | 1.54 | ||
This company is concerned about a better present with policies favorable to workers. | 0.75 | 18.67 | 3.81 | 1.46 | ||
This company is socially responsible in the long-term | 0.89 | 24.26 | 3.97 | 1.35 | ||
This company is responsible with society | 0.89 | 24.20 | 3.97 | 1.38 | ||
Attributions | 0.86 | 0.67 | ||||
The company is really committed to CSR | 0.85 | 21.13 | 3.72 | 1.20 | ||
Their owners believe in this cause and values. | 0.67 | 15.55 | 4.77 | 1.17 | ||
The company will get more customers by making this offer. | 0.76 | 19.09 | 5.07 | 1.31 | ||
The company doesn´t feel society in general expects it. | 0.87 | 23.44 | 3.77 | 1.10 | ||
They don’t take advantage of the cause to help their own business. | 0.64 | 14.43 | 4.47 | 1.26 | ||
CSR Support | 0.89 | 0.73 | ||||
I agree with those companies that develop active policies on environmental issues | 0.86 | 22.56 | 4.99 | 1.70 | ||
I support companies that promote the integration of minorities | 0.87 | 23.02 | 5.43 | 1.59 | ||
I like companies that make donations to social causes | 0.83 | 21.46 | 5.36 | 1.62 | ||
Generativity | 0.83 | 0.51 | ||||
I have made things that have had an impact on others | 0.62 | 14.15 | 4.06 | 1.58 | ||
I think that, after death, I will be remembered for a long time | 0.58 | 13.02 | 4.15 | 1.65 | ||
I usually offer to volunteer to work in social organizations | 0.50 | 10.84 | 3.13 | 1.61 | ||
I try to be creative in most of the things I do. | 0.50 | 10.89 | 4.76 | 1.50 | ||
I have the responsibility to improve the neighborhood where I live | 0.57 | 12.63 | 3.34 | 1.58 | ||
I feel as though my contributions will exist after I die. | 0.77 | 18.55 | 3.49 | 1.69 | ||
I think society should be responsible for providing food and shelter to homeless | 0.56 | 7.57 | 5.00 | 1.66 | ||
Other people say that I am a very productive person | 0.59 | 13.34 | 4.60 | 1.36 | ||
I think my contributions will exist after I die | 0.79 | 19.47 | 3.73 | 1.57 | ||
Goodness of Fit Statistics | ||||||
χ2(390) = 1051.41 (p = 0.00); CFI = 0.97; NFI = 0.95; NNFI = 0.96; GFI = 0.86; SRMR = 0.055; RMSEA = 0.063 |
PI | AP | TR | CSR | AT | SU | GE | |
---|---|---|---|---|---|---|---|
Purchase Intention (PI) | 1 | ||||||
Attitude Product (AP) | 0.63 (0.03) | 1 | |||||
Transcendence (TR) | 0.46 (0.04) | 0.60 (0.03) | 1 | ||||
CSR | 0.59 (0.03) | 0.44 (0.04) | 0.37 (0.04) | 1 | |||
Attributions (AT) | 0.34 (0.04) | 0.37 (0.04) | 0.28 (0.04) | 0.30 (0.04) | 1 | ||
CSR Support (SU) | 0.22 (0.05) | 0.33 (0.05) | 0.20 (0.05) | 0.37 (0.04) | 0.22 (0.04) | 1 | |
Generativity (GE)) | 0.28 (0.05) | 0.37 (0.05) | 0.28 (0.05) | 0.24 (0.05) | 0.29 (0.05) | 0.20 (0.05) | 1 |
Source | df | F | p |
---|---|---|---|
Intercept | 1 | 189.90 | 0.001 |
CSR support | 1 | 11.74 | 0.001 |
Generativity | 1 | 15.70 | 0.001 |
Transcendence | 1 | 2.11 | 0.15 |
CSR | 1 | 38.09 | 0.001 |
Generativity × Transcendence | 1 | 6.40 | 0.05 |
Generativity × CSR | 1 | 4.76 | 0.05 |
Transcendence × CSR | 1 | 0.50 | 0.49 |
Generativity × Transcendence × CSR | 1 | 0.21 | 0.66 |
Corrected model | 8 | 11.42 | 0.001 |
Source | df | F | p |
---|---|---|---|
Intercept | 1 | 96.33 | 0.001 |
CSR support | 1 | 8.79 | 0.01 |
Generativity | 1 | 12.13 | 0.001 |
Transcendence | 1 | 1.77 | 0.19 |
CSR attributions (skeptics/believers) | 1 | 12.83 | 0.001 |
Generativity × Transcendence | 1 | 5.36 | 0.03 |
Generativity × CSR attributions (skeptics/believers) | 1 | 1.11 | 0.30 |
Transcendence × CSR attributions (skeptics/believers) | 1 | 4.30 | 0.04 |
Generativity × Transcendence × CSR attributions (skeptics/believers) | 1 | 0.97 | 0.33 |
Corrected model | 8 | 8.59 | 0.001 |
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Giménez García-Conde, M.; Marín, L.; Ruiz de Maya, S. The Role of Generativity in the Effects of Corporate Social Responsibility on Consumer Behavior. Sustainability 2016, 8, 815. https://doi.org/10.3390/su8080815
Giménez García-Conde M, Marín L, Ruiz de Maya S. The Role of Generativity in the Effects of Corporate Social Responsibility on Consumer Behavior. Sustainability. 2016; 8(8):815. https://doi.org/10.3390/su8080815
Chicago/Turabian StyleGiménez García-Conde, Miguel, Longinos Marín, and Salvador Ruiz de Maya. 2016. "The Role of Generativity in the Effects of Corporate Social Responsibility on Consumer Behavior" Sustainability 8, no. 8: 815. https://doi.org/10.3390/su8080815