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Sustainability 2016, 8(12), 1315; doi:10.3390/su8121315

Investigation of Strategic Changes Using Patent Co-Inventor Network Analysis: The Case of Samsung Electronics

1
Department of Industrial and Management Engineering, Gachon University, Seongnam-si, Gyeonggi-do 13120, Korea
2
Department of Information System, Hanyang University, Seoul 04763, Korea
*
Author to whom correspondence should be addressed.
Academic Editor: Marc Rosen
Received: 25 July 2016 / Revised: 3 October 2016 / Accepted: 8 December 2016 / Published: 14 December 2016
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
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Abstract

The aim of this paper is to propose a method to investigate a firm’s strategic changes. Technologies or technological capabilities are a major resource for achieving competitive advantages, so a firm’s R&D effort to improve capabilities on specific technologies is aligned with strategic direction. Therefore, this research analyzes changes in R&D efforts by identifying key R&D personnel using patent co-inventor network and social network analysis. Based on characteristics of application and granted patents, the method analyzes current and future R&D efforts and so identifies strategic changes of a firm. We conducted an empirical analysis using the patents of Samsung Electronics. Our method analyzed the current and future strategies of Samsung Electronics and the result shows clear strategic changes in their focal technologies and business. View Full-Text
Keywords: patent co-inventor analysis; technological capability; social network analysis patent co-inventor analysis; technological capability; social network analysis
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Choi, S.; Park, H. Investigation of Strategic Changes Using Patent Co-Inventor Network Analysis: The Case of Samsung Electronics. Sustainability 2016, 8, 1315.

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