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Sustainability 2016, 8(1), 43; doi:10.3390/su8010043

Designing the Business Models for Circular Economy—Towards the Conceptual Framework

Institute of Public Affairs, Faculty of Management and Social Communication, Jagiellonian University, Lojasiewicza 4, Krakow 31-348, Poland
Academic Editor: Adam Jabłoński
Received: 12 November 2015 / Revised: 14 December 2015 / Accepted: 30 December 2015 / Published: 18 January 2016
(This article belongs to the Special Issue Sustainable Business Models)
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Abstract

Switching from the current linear model of economy to a circular one has recently attracted increased attention from major global companies e.g., Google, Unilever, Renault, and policymakers attending the World Economic Forum. The reasons for this are the huge financial, social and environmental benefits. However, the global shift from one model of economy to another also concerns smaller companies on a micro-level. Thus, comprehensive knowledge on designing circular business models is needed to stimulate and foster implementation of the circular economy. Existing business models for the circular economy have limited transferability and there is no comprehensive framework supporting every kind of company in designing a circular business model. This study employs a literature review to identify and classify the circular economy characteristics according to a business model structure. The investigation in the eight sub-domains of research on circular business models was used to redefine the components of the business model canvas in the context of the circular economy. Two new components—the take-back system and adoption factors—have been identified, thereby leading to the conceptualization of an extended framework for the circular business model canvas. Additionally, the triple fit challenge has been recognized as an enabler of the transition towards a circular business model. Some directions for further research have been outlined, as well. View Full-Text
Keywords: business models; circular economy; circular business model; sustainable business model; business model design business models; circular economy; circular business model; sustainable business model; business model design
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Lewandowski, M. Designing the Business Models for Circular Economy—Towards the Conceptual Framework. Sustainability 2016, 8, 43.

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