Next Article in Journal
“Team Play” between Renewable Energy Sources and Vehicle Fleet to Decrease Air Pollution
Previous Article in Journal
The Optimization of Cyclic Links of Live Pig-Industry Chain Based on Circular Economics
Article Menu

Export Article

Open AccessArticle
Sustainability 2016, 8(1), 23; doi:10.3390/su8010023

The Reporting and Sustainable Business Marketing

1
Department of Accounting and Audit, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, 6 PiaţaRomană, District 1, Bucharest 010374, Romania
2
Department of Management, Faculty of Management, The Bucharest University of Economic Studies, 6 PiaţaRomană, District 1, Bucharest 010374, Romania
3
Department of Modern Languages, “Carol Davila” University of Medicine and Pharmacy, 8 Bld. Eroii Sanitari, Bucharest 050474, Romania
These authors contributed equally to this work.
*
Author to whom correspondence should be addressed.
Academic Editor: Giuseppe Ioppolo
Received: 19 September 2015 / Revised: 11 December 2015 / Accepted: 21 December 2015 / Published: 29 December 2015
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
View Full-Text   |   Download PDF [210 KB, uploaded 29 December 2015]

Abstract

Companies have to communicate to be noticed on the market, to promote their services and products, and to give assurances that they are a credible partner in the relationship with stakeholders. In this article, starting from the importance of marketing communication in business, an index of sustainability communication was created for the companies listed on the Bucharest Stock Exchange for the period 2008–2009, during the financial crisis, seeking to show the awareness of the difficult moment and the use of communication. Then, based on the relevance of accounting information model, we study the relationship between the index of sustainability communication and the share price, basically its influence on the future performance of the company. The regression analysis emphasizes the positive influence of the index of sustainability communication on the share price. View Full-Text
Keywords: sustainable development; sustainability communication; marketing campaign; accounting and financial reporting sustainable development; sustainability communication; marketing campaign; accounting and financial reporting
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Jianu, I.; Ţurlea, C.; Guşatu, I. The Reporting and Sustainable Business Marketing. Sustainability 2016, 8, 23.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top