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Sustainability 2015, 7(6), 7762-7783; doi:10.3390/su7067762

Identifying Strategic Factors of the Implantation CSR in the Airline Industry: The Case of Asia-Pacific Airlines

1
Department of Business Administration, National Central University, Taoyuan City 32001, Taiwan
2
Department of Travel and Eco-tourism, Tungnan University, New Taipei City 222, Taiwan
3
Institute of Environmental Engineering and Management, National Taipei University of Technology, Taipei 10608, Taiwan
*
Author to whom correspondence should be addressed.
Academic Editors: Marc A. Rosen and Giuseppe Ioppolo
Received: 1 March 2015 / Revised: 26 May 2015 / Accepted: 11 June 2015 / Published: 17 June 2015
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
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Abstract

Sustainable development has always been the objective of many fields, including the tourism and transportation sector. However, a major part of this sector, the airline industry, deals with many negative impacts, such as air pollution, noise, CO2 emission, and labor practice. Corporate social responsibility (CSR) is a strategic business activity that can enhance the sustainability of the airline industry. The results of the Dow Jones Sustainability Indices (DJSI) reveal that airlines of Western countries exhibit a more remarkable CSR performance than Asia-Pacific airlines, suggesting that the CSR programs of Asia-Pacific airlines need improvement. By constructing an evaluation hierarchy and applying the decision-making trial and evaluation laboratory (DEMATEL) method, this study found that the key strategic factors in the airline industry’s implementation of CSR include corporate governance, risk and crisis management, brand management, and product responsibility (safety). View Full-Text
Keywords: Sustainable Development Airline industry; DEMATEL; Corporate Social Responsibility Sustainable Development Airline industry; DEMATEL; Corporate Social Responsibility
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Chang, D.-S.; Chen, S.-H.; Hsu, C.-W.; Hu, A.H. Identifying Strategic Factors of the Implantation CSR in the Airline Industry: The Case of Asia-Pacific Airlines. Sustainability 2015, 7, 7762-7783.

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