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Sustainability 2015, 7(5), 6212-6245; doi:10.3390/su7056212

An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison

Faculty of Applied Economics, University of Antwerp, Prinsstraat 13, 2000 Antwerpen, Belgium
These authors contributed equally to this work.
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Academic Editor: Marc A. Rosen
Received: 10 February 2015 / Revised: 7 May 2015 / Accepted: 12 May 2015 / Published: 20 May 2015
(This article belongs to the Special Issue Challenges for Marketers in Sustainable Production and Consumption)
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Abstract

An Extended Decomposed Theory of Planned Behaviour (DTPB) is developed that integrates emotions towards car driving and electric cars as well as car driving habits of the DTPB, and is empirically validated in a Belgian sample (n = 1023). Multi-group comparisons explore how the determinants of usage intention are different between groups of consumers differing in environmentally-friendly behaviour, environmental concern, innovativeness and personal values. Besides attitudes, media, perceived complexity, compatibility and relative advantage, emotions towards the electric car and reflective emotions towards car driving have a strong effect on usage intention. Car driving habits and perceived behavioural control (facilitators and constraints) do not substantially affect usage intention. Only people differing in personal values show a different motivational structure for a number of important drivers of usage intention. View Full-Text
Keywords: electric cars; new product adoption; decomposed theory of planned behaviour; emotions; habits; early and late adopters electric cars; new product adoption; decomposed theory of planned behaviour; emotions; habits; early and late adopters
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Moons, I.; De Pelsmacker, P. An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison. Sustainability 2015, 7, 6212-6245.

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