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Sustainability 2013, 5(6), 2480-2494; doi:10.3390/su5062480
Article

The Capacity to Endure: Following Nature’s Lead

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Received: 6 March 2013 / Revised: 18 May 2013 / Accepted: 27 May 2013 / Published: 6 June 2013
(This article belongs to the Special Issue Green Business: Opportunities and Challenges for Sustainability)
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Abstract

Many businesses today are striving to improve their environmental sustainability for a variety of reasons, ranging from consumer demand for “greener” products to potential cost-savings. For many business decision-makers who lack formal environmental training, the process of identifying facets of their organization that can be improved is unclear and challenging. Inspired by the fields of biomimicry, industrial ecology and organizational ecology, this paper draws on the inherent capacity to endure (CTE) of the natural world and recognizes that ecosystem function can be used as a technical advisor to guide business sustainability. We identified major attributes of ecosystems that both contribute to their CTE and can be easily translated into applications for the business world. Each of these attributes (fitness, functional redundancy, keystone species, waste and efficiency) and their applications are discussed at length. While further work is needed to evaluate their effectiveness and appropriateness for individual firms, we hope they can serve as a starting point for businesses seeking to improve their environmental sustainability.
Keywords: sustainability; ecosystem attributes; sustainable business sustainability; ecosystem attributes; sustainable business
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Fogarty, F.; Villamagna, A.; Whitley, A.; Pippins, K. The Capacity to Endure: Following Nature’s Lead. Sustainability 2013, 5, 2480-2494.

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