Sustainability 2013, 5(4), 1661-1679; doi:10.3390/su5041661
Article

Spreading the Eco-Message: Using Proactive Coping to Aid Eco-Rep Behavior Change Programming

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Received: 6 March 2013; in revised form: 30 March 2013 / Accepted: 7 April 2013 / Published: 18 April 2013
(This article belongs to the Special Issue Psychological and Behavioral Aspects of Sustainability)
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract: Making pro-environmental behavior changes can be difficult, particularly when these changes challenge daily routines and comfortable lifestyles. We designed and implemented an eco-representative intervention program to help students reduce their energy use by proactively coping with barriers to pro-environmental behavior change, and then communicate effective behavior change strategies to student peers. Twenty-nine first-year college students participated in a four-week proactive coping training to change five environmentally impactful behaviors and then spread behavior change messages to fellow residents during a two-week energy challenge. Eco-reps successfully changed their own behaviors in a pro-environmental direction by generating important barriers and successful facilitators for behavior change, and eco-rep residence halls were more likely to reduce energy and maintain reductions compared to non-eco-rep halls. Implications for future environmental behavior change interventions are discussed.
Keywords: eco-teams; proactive coping; pro-environmental behavior change; student intervention programs; residence hall competition
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MDPI and ACS Style

Bloodhart, B.; Swim, J.K.; Zawadzki, M.J. Spreading the Eco-Message: Using Proactive Coping to Aid Eco-Rep Behavior Change Programming. Sustainability 2013, 5, 1661-1679.

AMA Style

Bloodhart B, Swim JK, Zawadzki MJ. Spreading the Eco-Message: Using Proactive Coping to Aid Eco-Rep Behavior Change Programming. Sustainability. 2013; 5(4):1661-1679.

Chicago/Turabian Style

Bloodhart, Brittany; Swim, Janet K.; Zawadzki, Matthew J. 2013. "Spreading the Eco-Message: Using Proactive Coping to Aid Eco-Rep Behavior Change Programming." Sustainability 5, no. 4: 1661-1679.


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