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Spreading the Eco-Message: Using Proactive Coping to Aid Eco-Rep Behavior Change Programming
AbstractMaking pro-environmental behavior changes can be difficult, particularly when these changes challenge daily routines and comfortable lifestyles. We designed and implemented an eco-representative intervention program to help students reduce their energy use by proactively coping with barriers to pro-environmental behavior change, and then communicate effective behavior change strategies to student peers. Twenty-nine first-year college students participated in a four-week proactive coping training to change five environmentally impactful behaviors and then spread behavior change messages to fellow residents during a two-week energy challenge. Eco-reps successfully changed their own behaviors in a pro-environmental direction by generating important barriers and successful facilitators for behavior change, and eco-rep residence halls were more likely to reduce energy and maintain reductions compared to non-eco-rep halls. Implications for future environmental behavior change interventions are discussed.
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Bloodhart, B.; Swim, J.K.; Zawadzki, M.J. Spreading the Eco-Message: Using Proactive Coping to Aid Eco-Rep Behavior Change Programming. Sustainability 2013, 5, 1661-1679.View more citation formats
Bloodhart B, Swim JK, Zawadzki MJ. Spreading the Eco-Message: Using Proactive Coping to Aid Eco-Rep Behavior Change Programming. Sustainability. 2013; 5(4):1661-1679.Chicago/Turabian Style
Bloodhart, Brittany; Swim, Janet K.; Zawadzki, Matthew J. 2013. "Spreading the Eco-Message: Using Proactive Coping to Aid Eco-Rep Behavior Change Programming." Sustainability 5, no. 4: 1661-1679.