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Sustainability 2013, 5(12), 5153-5170; doi:10.3390/su5125153
Article

On the Importance of Strengthening Moderate Beliefs in Climate Science to Foster Support for Immediate Action

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Received: 27 October 2013 / Revised: 27 November 2013 / Accepted: 29 November 2013 / Published: 3 December 2013
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Abstract

Whereas many studies focus on climate skeptics to explain the lack of support for immediate action on climate change, this research examines the effect of moderate believers in climate science. Using data from a representative survey of 832 Indiana residents, we find that agreement with basic scientific conclusions about climate change is the strongest predictor of support for immediate action, and the strength of that agreement is an important characteristic of this association. Responses indicate widespread acceptance of climate change, moderate levels of risk perception, and limited support for immediate action. Half of the respondents (50%) preferred “more research” over “immediate action” (38%) and “no action” (12%) as a response to climate change. The probability of preferring immediate action is close to zero for those who strongly or somewhat disbelieve in climate change, but as belief in climate change grows from moderate to strong, the probability of preferring immediate action increases substantially; the strongest believers have a predicted probability of preferring immediate action of 71%. These findings suggest that, instead of simply engaging skeptics, increasing public support for immediate action might entail motivating those with moderate beliefs in climate change to hold their views with greater conviction.
Keywords: climate change; public perception; regional studies; immediate action climate change; public perception; regional studies; immediate action
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Wendling, Z.A.; Attari, S.Z.; Carley, S.R.; Krause, R.M.; Warren, D.C.; Rupp, J.A.; Graham, J.D. On the Importance of Strengthening Moderate Beliefs in Climate Science to Foster Support for Immediate Action. Sustainability 2013, 5, 5153-5170.

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