Sustainability 2010, 2(5), 1431-1447; doi:10.3390/su2051431
Article

Beyond Abundance: Self-Interest Motives for Sustainable Consumption in Relation to Product Perception and Preferences

1,* email, 2email and 3email
Received: 1 April 2010; in revised form: 15 May 2010 / Accepted: 21 May 2010 / Published: 25 May 2010
(This article belongs to the Special Issue Sustainability and Consumption)
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract: This paper presents results of a study that examined the perceptions and preferences of identified “responsible, sustainable consumers” with respect to functional products. The study is part of a larger research program that looks at material cultures and product design in relation to sustainable production and consumption. Based on empirical data gathered from among citizens attempting to follow sustainable lifestyles, the authors reflect on how the adoption of sustainable consumption patterns can not only be motivated by altruistic and environmental considerations, but also, significantly, by perceived personal benefits, including an expected increase in personal well-being. These motivations, together with how they unfold into preferences for particular product characteristics, are discussed. The paper concludes that the understanding of such motives, along with their implications for the ways in which products and services are conceived and positioned, may warrant further research as it can represent a key incentive for change towards a more sustainable future.
Keywords: sustainable consumption; product preferences; motivations; environment; self-interest; good life
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MDPI and ACS Style

Marchand, A.; Walker, S.; Cooper, T. Beyond Abundance: Self-Interest Motives for Sustainable Consumption in Relation to Product Perception and Preferences. Sustainability 2010, 2, 1431-1447.

AMA Style

Marchand A, Walker S, Cooper T. Beyond Abundance: Self-Interest Motives for Sustainable Consumption in Relation to Product Perception and Preferences. Sustainability. 2010; 2(5):1431-1447.

Chicago/Turabian Style

Marchand, Anne; Walker, Stuart; Cooper, Tim. 2010. "Beyond Abundance: Self-Interest Motives for Sustainable Consumption in Relation to Product Perception and Preferences." Sustainability 2, no. 5: 1431-1447.

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