Measuring Service Quality of Rural Accommodations
AbstractThe aim of this study is to examine the most important service quality factors for rural accommodations in rural tourism villages in South Korea by simultaneously utilizing Importance–Performance analysis (IPA) and gap analysis. The tabulated results were presented in a two-dimensional grid t showing the strengths and weaknesses of the tourism attributes being studied. Among the 18 items measuring the service quality of rural accommodations, there are no items identified for the concentrate quadrant. Ten items fall in the “Keep up the good work” quadrant, which indicates high performance and importance values. It also includes “the attitude of local residents”, “the attitude of the accommodation’s owner”, and “the expertise of the owner”. Management of rural accommodations in South Korea must make special efforts to maintain and improve service quality for these ten high performance and importance attributes. Gap analysis is used to illustrate how tourism operators can improve their service quality. View Full-Text
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Choi, H.; Ann, S.; Lee, K.-W.; Park, D.-B. Measuring Service Quality of Rural Accommodations. Sustainability 2018, 10, 443.
Choi H, Ann S, Lee K-W, Park D-B. Measuring Service Quality of Rural Accommodations. Sustainability. 2018; 10(2):443.Chicago/Turabian Style
Choi, Hyunsuk; Ann, Saehya; Lee, Kwang-Woo; Park, Duk-Byeong. 2018. "Measuring Service Quality of Rural Accommodations." Sustainability 10, no. 2: 443.
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