Next Article in Journal
A Community Livelihood Approach to Agricultural Heritage System Conservation and Tourism Development: Xuanhua Grape Garden Urban Agricultural Heritage Site, Hebei Province of China
Previous Article in Journal
Effective Life Cycle Management in SMEs: Use of a Sector-Based Approach to Overcome Barriers
Article Menu
Issue 2 (February) cover image

Export Article

Open AccessArticle
Sustainability 2018, 10(2), 360; https://doi.org/10.3390/su10020360

Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity

1
College of Business Administration, Inha University, 421B Building #6, Incheon 22201, Korea
2
Division of Food & Culinary Science, Howon University, Gunsan 54058, Korea
*
Author to whom correspondence should be addressed.
Received: 28 December 2017 / Revised: 21 January 2018 / Accepted: 29 January 2018 / Published: 30 January 2018
(This article belongs to the Section Sustainability of Culture and Heritage)
View Full-Text   |   Download PDF [1175 KB, uploaded 30 January 2018]   |  

Abstract

The aim of this study was to investigate country image and attitudes on Tanzanian tourists’ intention to visit Korea. It also aimed to examine the moderating effects of destination and product familiarities in the relationship between country image and attitudes on future visit intention. We utilized data collected from 350 college students in Tanzania and found that participants’ cognitive image of Korea significantly influenced their affective image, in turn affecting attitudes toward country, products, and cuisine. Attitudes toward country, products, and cuisine, in turn, had positive effects on visit intention. We also showed the moderating effects of destination and product familiarities among the interrelationships. View Full-Text
Keywords: affective and cognitive images; attitude; destination and product familiarities; South Korea; Tanzanian college tourists affective and cognitive images; attitude; destination and product familiarities; South Korea; Tanzanian college tourists
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).
SciFeed

Share & Cite This Article

MDPI and ACS Style

Kim, S.-B.; Kwon, K.-J. Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity. Sustainability 2018, 10, 360.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top