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Sustainability 2018, 10(2), 294; https://doi.org/10.3390/su10020294

Sustainability Perceptions in Romanian Non-Profit Organizations: An Exploratory Study Using Success Factor Analysis

1
Department of Management, The Bucharest University of Economic Studies, Bucharest 010374, Romania
2
Department of Tourism and Geography, The Bucharest University of Economic Studies, Bucharest 010374, Romania
3
Department of Marketing, The Bucharest University of Economic Studies, Bucharest 010374, Romania
*
Author to whom correspondence should be addressed.
Received: 24 November 2017 / Revised: 19 January 2018 / Accepted: 21 January 2018 / Published: 23 January 2018
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Abstract

This paper analyses sustainability perceptions in Romanian non-profits by investigating 81 non-profits managers and board members. Using a multidimensional sustainability measurement framework, Success Factor Analysis, as a conceptual model, we measured perceptions on 5 critical sustainability factors: People, Business Model, Operations, Strategy and Culture and concluded that there are significant differences in the perceptions of sustainability depending on respondents’ previous failure experiences. While those which previously experienced failure adopt a long-term approach based on marketization, clear accountability standards and rely on strategy, while the others prefer a short-term approach, focused more on non-profits operations and focus on human resources. View Full-Text
Keywords: sustainability of non-profits; sustainability measurement; success and failure; sustainability indicators sustainability of non-profits; sustainability measurement; success and failure; sustainability indicators
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).
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Ceptureanu, S.I.; Ceptureanu, E.G.; Bogdan, V.L.; Radulescu, V. Sustainability Perceptions in Romanian Non-Profit Organizations: An Exploratory Study Using Success Factor Analysis. Sustainability 2018, 10, 294.

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