Next Article in Journal
Diet Quality and Satisfaction with Life, Family Life, and Food-Related Life across Families: A Cross-Sectional Pilot Study with Mother-Father-Adolescent Triads
Next Article in Special Issue
The Impact of a Multi-Level Multi-Component Childhood Obesity Prevention Intervention on Healthy Food Availability, Sales, and Purchasing in a Low-Income Urban Area
Previous Article in Journal
Seasonal Patterns of Japanese Encephalitis and Associated Meteorological Factors in Taiwan
Previous Article in Special Issue
Examination of the Relationship between In-Store Environmental Factors and Fruit and Vegetable Purchasing among Hispanics
Article Menu
Issue 11 (November) cover image

Export Article

Open AccessArticle
Int. J. Environ. Res. Public Health 2017, 14(11), 1316; doi:10.3390/ijerph14111316

Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments

1
Department of Public Health, Arcadia University, 450 S. Easton Rd, Glenside, PA 19038, USA
2
Department of Community Health and Prevention, Drexel University Dornsife School of Public Health, 3215 Market Street, Philadelphia, PA 19104, USA
3
Public Health Leadership Program, Gillings School of Global Public Health, University of North Carolina, 4111 McGavran-Greenberg Hall, CB #7469, Chapel Hill, NC 27599, USA
4
Department of Research and Evaluation, Kaiser Permanente Southern California, 100 S. Los Robles, 2nd Floor, Pasadena, CA 91101, USA
5
Kogod School of Business, American University, 4400 Massachusetts Ave, NW Washington, DC 20016, USA
6
Social Science Research Council, One Pierrepont Plaza (300 Cadman Plaza West), 15th floor, Brooklyn, NY 11201, USA
*
Author to whom correspondence should be addressed.
Received: 1 July 2017 / Revised: 29 September 2017 / Accepted: 25 October 2017 / Published: 29 October 2017
(This article belongs to the Special Issue Food Environment, Diet, and Health)
View Full-Text   |   Download PDF [1212 KB, uploaded 29 October 2017]   |  

Abstract

Food marketing environments of Black American consumers are heavily affected by ethnically-targeted marketing of sugar sweetened beverages, fast foods, and other products that may contribute to caloric overconsumption. This qualitative study assessed Black consumers’ responses to targeted marketing. Black adults (2 mixed gender groups; total n = 30) and youth (2 gender specific groups; total n = 35) from two U.S. communities participated before and after a sensitization procedure—a critical practice used to understand social justice concerns. Pre-sensitization focus groups elicited responses to scenarios about various targeted marketing tactics. Participants were then given an informational booklet about targeted marketing to Black Americans, and all returned for the second (post-sensitization) focus group one week later. Conventional qualitative content analysis of transcripts identified several salient themes: seeing the marketer’s perspective (“it’s about demand”; “consumers choose”), respect for community (“marketers are setting us up for failure”; “making wrong assumptions”), and food environments as a social justice issue (“no one is watching the door”; “I didn’t realize”). Effects of sensitization were reflected in participants’ stated reactions to the information in the booklet, and also in the relative occurrence of marketer-oriented themes and social justice-oriented themes, respectively, less and more after sensitization. View Full-Text
Keywords: targeted food marketing; obesity; Black American health; health disparities; consumer perceptions; food policy; food environment targeted food marketing; obesity; Black American health; health disparities; consumer perceptions; food policy; food environment
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Supplementary material

Share & Cite This Article

MDPI and ACS Style

Isselmann DiSantis, K.; Kumanyika, S.; Carter-Edwards, L.; Rohm Young, D.; Grier, S.A.; Lassiter, V. Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments. Int. J. Environ. Res. Public Health 2017, 14, 1316.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Int. J. Environ. Res. Public Health EISSN 1660-4601 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top