Next Article in Journal / Special Issue
Perceptions of E-Cigarettes among Black Youth in California
Previous Article in Journal
Surveillance of Clostridium difficile Infections: Results from a Six-Year Retrospective Study in Nine Hospitals of a North Italian Local Health Authority
Previous Article in Special Issue
Use of Electronic Nicotine Delivery Systems among Adults with Mental Health Conditions, 2015
Article Menu
Issue 1 (January) cover image

Export Article

Open AccessArticle
Int. J. Environ. Res. Public Health 2017, 14(1), 62; doi:10.3390/ijerph14010062

The Trend of Voluntary Warnings in Electronic Nicotine Delivery System Magazine Advertisements

1
Health Policy Center, Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, IL 60608, USA
2
Department of Economics, University of Illinois at Chicago, Chicago, IL 60608, USA
*
Author to whom correspondence should be addressed.
Academic Editor: Mark Wolfson
Received: 30 October 2016 / Revised: 27 December 2016 / Accepted: 5 January 2017 / Published: 10 January 2017
(This article belongs to the Special Issue E-Cigarettes: Epidemiology, Policy and Public Health)
View Full-Text   |   Download PDF [1085 KB, uploaded 10 January 2017]   |  

Abstract

Some manufacturers of electronic nicotine delivery systems (ENDS) voluntarily carried health warnings in their advertisements. This study examined these voluntary warnings in magazine ads and plotted their trends between 2012 and early 2015. ENDS magazine ads were obtained through Kantar media and warnings were collected from the Chicago Public Library or the Trinkets and Trash surveillance system. The prevalence of voluntary warnings, warnings with the specific capitalized word “WARNING”, and MarkTen warnings were examined after being weighted using factors related to exposure between January 2012 and March 2015. Five brands (MarkTen, NJOY, MISTIC, and some Blu) carried warnings during the study period. The prevalence of warnings post 2012 that contained a description of nicotine did not significantly increase until the launch of MarkTen, which also happened several months before April 2014 when the U.S. food and drug administration (FDA) published its proposed deeming rule. In addition, none of these warnings met the criteria required by the FDA in the final rules. Voluntary warnings, particularly MarkTen warnings, significantly increased in ENDS magazine ads between 2014 and 2015. It is important to monitor how ENDS manufacturers will comply with the FDA regulation related to warnings and how this regulation will ultimately impact ENDS risk perceptions and use. View Full-Text
Keywords: ENDS warnings; marketing; magazine ads; FDA regulation ENDS warnings; marketing; magazine ads; FDA regulation
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Shang, C.; Chaloupka, F.J. The Trend of Voluntary Warnings in Electronic Nicotine Delivery System Magazine Advertisements. Int. J. Environ. Res. Public Health 2017, 14, 62.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Int. J. Environ. Res. Public Health EISSN 1660-4601 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top