Cultural Industry’s Strategic Development: Reaching International Audience by Using Virtual Reality and Augmented Reality Technologies
Abstract
:1. Introduction
2. Theoretical Framework
- Podcasting, which includes a combination of short videos or images, alongside voice text and music [37];
- Locative/Interactive narratives, that are collected from participants of an experience so as to create new cultural content (narrative experiences) that is constantly evolving and often connected with specific locations [40];
- Multimedia, used either in combination or separately; multimedia digital storytelling experiences developed in the past included text and images, alongside video, computer graphics and music [41] to create a deeper dimension and further immersion [39] to the end user who is being transported to a simulated place [42];
- Transmedia, that provides the same subject/story/artefact (narrative experiences) across various media platforms in a way that differentiates from platform to platform, but is still connected [37].
3. Methodology
4. Results
- moving the exhibits from room to room;
- choosing frames for each exhibit;
- choosing the color and texture on the walls; and
- choosing the accompanying music.
5. Discussion
Author Contributions
Funding
Data Availability Statement
Conflicts of Interest
References
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p3d.in | https://p3d.in |
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Kargas, A.; Loumos, G. Cultural Industry’s Strategic Development: Reaching International Audience by Using Virtual Reality and Augmented Reality Technologies. Heritage 2023, 6, 4640-4652. https://doi.org/10.3390/heritage6060246
Kargas A, Loumos G. Cultural Industry’s Strategic Development: Reaching International Audience by Using Virtual Reality and Augmented Reality Technologies. Heritage. 2023; 6(6):4640-4652. https://doi.org/10.3390/heritage6060246
Chicago/Turabian StyleKargas, Antonios, and Georgios Loumos. 2023. "Cultural Industry’s Strategic Development: Reaching International Audience by Using Virtual Reality and Augmented Reality Technologies" Heritage 6, no. 6: 4640-4652. https://doi.org/10.3390/heritage6060246