A Handbook for Tailoring Craftsmanship Industries. Communicate the Intangible Values of Traditional Methods through Images†
AbstractFor centuries, Neapolitan tailors—as many others—have been verbally transmitting their technical know-how to their younger apprentices, who were later to become masters themselves in an arguably uninterrupted cycle. My prime focus is to provide contemporary tailors with a method to pursue this goal, which is one compatible with modern tailoring production processes. Is it possible for an illustrated tailoring handbook to take care of the lack of time, that was once a necessary ingredient to the successful transmission of traditional Neapolitan tailoring rules? Manuale di Sartoria Kiton is the result of my thesis project, discussed at the end of my MA in Visual and Communication Design at IUAV University of Venice, in 2015. The thesis project is focused on Kiton tailoring company, based in Naples. During my internship at Kiton, I had the opportunity to document the company’s tailoring methods. According to my thesis, the images contained in a tailoring manual can be used as ideal mediums to turn intangible slow-training phases into tangible objects, virtually always available for future reference. The proposed handbook therefore carefully illustrates the Neapolitan bespoke jacket sewing process, with both technical and descriptive drawings. Thus, images serve as a communication tool and a visual aid for the masters and their apprentices, allowing to overcome even occasional language barriers.
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D’Uonno, M. A Handbook for Tailoring Craftsmanship Industries. Communicate the Intangible Values of Traditional Methods through Images. Proceedings 2017, 1, 912.
D’Uonno M. A Handbook for Tailoring Craftsmanship Industries. Communicate the Intangible Values of Traditional Methods through Images. Proceedings. 2017; 1(9):912.Chicago/Turabian Style
D’Uonno, Maria. 2017. "A Handbook for Tailoring Craftsmanship Industries. Communicate the Intangible Values of Traditional Methods through Images." Proceedings 1, no. 9: 912.