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Proceedings 2017, 1(9), 912; doi:10.3390/proceedings1090912

A Handbook for Tailoring Craftsmanship Industries. Communicate the Intangible Values of Traditional Methods through Images

Department of Architecture and Industrial Design, Università degli Studi Della Campania Luigi Vanvitelli, 81031 Aversa, Italy
Presented at the International and Interdisciplinary Conference IMMAGINI? Image and Imagination between Representation, Communication, Education and Psychology, Brixen, Italy, 27–28 November 2017.
Published: 20 November 2017
Download PDF [7293 KB, uploaded 20 November 2017]


For centuries, Neapolitan tailors—as many others—have been verbally transmitting their technical know-how to their younger apprentices, who were later to become masters themselves in an arguably uninterrupted cycle. My prime focus is to provide contemporary tailors with a method to pursue this goal, which is one compatible with modern tailoring production processes. Is it possible for an illustrated tailoring handbook to take care of the lack of time, that was once a necessary ingredient to the successful transmission of traditional Neapolitan tailoring rules? Manuale di Sartoria Kiton is the result of my thesis project, discussed at the end of my MA in Visual and Communication Design at IUAV University of Venice, in 2015. The thesis project is focused on Kiton tailoring company, based in Naples. During my internship at Kiton, I had the opportunity to document the company’s tailoring methods. According to my thesis, the images contained in a tailoring manual can be used as ideal mediums to turn intangible slow-training phases into tangible objects, virtually always available for future reference. The proposed handbook therefore carefully illustrates the Neapolitan bespoke jacket sewing process, with both technical and descriptive drawings. Thus, images serve as a communication tool and a visual aid for the masters and their apprentices, allowing to overcome even occasional language barriers.
Keywords: Heritage; craftsmanship; know-how; cognitive drawing; tradition; translation; illustrations Heritage; craftsmanship; know-how; cognitive drawing; tradition; translation; illustrations
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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D’Uonno, M. A Handbook for Tailoring Craftsmanship Industries. Communicate the Intangible Values of Traditional Methods through Images. Proceedings 2017, 1, 912.

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