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Proceedings 2017, 1(9), 1084; doi:10.3390/proceedings1091084

Imagining a New Italy to Create Italians. Le Vie d’Italia from 1917 to 1935

Sapienza University of Rome, Department of History, Representation and Restoration of Architecture, 00186 Rome, Italy
Presented at the International and Interdisciplinary Conference IMMAGINI? Image and Imagination between Representation, Communication, Education and Psychology, Brixen, Italy, 27–28 November 2017.
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Published: 21 November 2017
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Abstract

This article is situated in the framework of the editorial products through which Touring reinvented tourism and travel in the early part of the 1900s. It concentrates on the magazine Le Vie d’Italia, proposing a rereading starting from the covers, which, up through 1935, exhibited a product, or rather, an Italian product brand each month in place of the traditional beauty of the landscape. These covers/manifestos suggest a new visual of the landscape and build the new view for Italians, relying on the rhetorical mechanism—amply tested historically—of figures of the landscape operating as a topic.
Keywords: geographic-cultural imagery; visual design; travel; tourism; Le Vie d’Italia; Italian Touring Club geographic-cultural imagery; visual design; travel; tourism; Le Vie d’Italia; Italian Touring Club
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Ippoliti, E.; Guadagnoli, F. Imagining a New Italy to Create Italians. Le Vie d’Italia from 1917 to 1935. Proceedings 2017, 1, 1084.

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