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Proceedings 2017, 1(3), 150; doi:10.3390/IS4SI-2017-03997

The Communication of Health Knowledge in Social Media under the Special Chinese Culture Context: The Moderating Effect of Loss of Face

1
Center for Studies of Information Resources, Wuhan University, Wuhan 430072, China
2
School of Information Management, Wuhan University, Wuhan 430072, China
Presented at the IS4SI 2017 Summit DIGITALISATION FOR A SUSTAINABLE SOCIETY, Gothenburg, Sweden, 12–16 June 2017.
*
Author to whom correspondence should be addressed.
Published: 9 June 2017
Download PDF [311 KB, uploaded 12 October 2017]

Abstract

The communication of health knowledge in social media plays an important role in public health literacy and health behavior promotion. But with the accumulation of user-generated health information in social media, more and more misleading health information, health gossip and health rumors are inhibiting the communication of health knowledge and breaking the balance of information ecology in social media. This study focuses on the information ecology in social media and contributes to the communication of health knowledge in social media ecology, highlighting the characteristics of health knowledge and the special Chinese culture. A communication explanatory framework was constructed and 329 samples were tested leveraging PLS. The results indicate that fear communication and trust communication both act as effective communication forms contributing to the communication of health knowledge; face communication acts as a barrier constraining the trust communication while no effect on fear communication.
Keywords: health knowledge communication; fear communication; trust communication; face communication; loss of face health knowledge communication; fear communication; trust communication; face communication; loss of face
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Ma, F.; Huo, C. The Communication of Health Knowledge in Social Media under the Special Chinese Culture Context: The Moderating Effect of Loss of Face. Proceedings 2017, 1, 150.

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