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Publications 2018, 6(3), 34; https://doi.org/10.3390/publications6030034

Use of Twitter in Spanish Communication Journals

1
University of Alicante, 03690 San Vicente del Raspeig, Alicante, Spain
2
International University of La Rioja, 26006 Logroño, La Rioja, Spain
*
Author to whom correspondence should be addressed.
Received: 9 June 2018 / Revised: 5 July 2018 / Accepted: 17 July 2018 / Published: 25 July 2018
(This article belongs to the Special Issue Digital Scholarly Publishing)
View Full-Text   |   Download PDF [233 KB, uploaded 25 July 2018]

Abstract

This is an exploratory study on the Twitter profiles managed by 30 Spanish Communication journals. The aim is to analyse the profile management, to identify the features of the most interactive content, and to propose effective practices motivating strategic management. The management variables considered were the following: the launch date of the journal and launch of the Twitter profile; published content and frequency of publication; number of publications in 2016; number of Twitter followers. The identification of the features of the most interactive tweets was performed in a 150-unit sample, taking into consideration the following factors: the number of retweets, likes, type of content (motivation), components forming the content, the date and time of publication, and origin of the publication (internal or unrelated). The results reveal notable practices and certain deficiencies in the strategic management of social profiles. Twitter represents an innovative opportunity in scientific dissemination, and it establishes an inalienable strategy for creating and maintaining the brand-journal while retaining the need to strengthen followers’ reciprocity. Other potential uses are suggested. View Full-Text
Keywords: scientific communication; scientific dissemination; research; social networks; journal; social media; Twitter; scholarly journal; Spain scientific communication; scientific dissemination; research; social networks; journal; social media; Twitter; scholarly journal; Spain
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).
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MDPI and ACS Style

Tur-Viñes, V.; Segarra-Saavedra, J.; Hidalgo-Marí, T. Use of Twitter in Spanish Communication Journals. Publications 2018, 6, 34.

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