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J. Open Innov. Technol. Mark. Complex., Volume 4, Issue 2 (June 2018)

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Open AccessArticle Marketing Innovation and New Product Portfolios. A Compositional Approach
J. Open Innov. Technol. Mark. Complex. 2018, 4(2), 19; https://doi.org/10.3390/joitmc4020019
Received: 26 May 2018 / Revised: 15 June 2018 / Accepted: 15 June 2018 / Published: 19 June 2018
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Abstract
Product innovation performance is often measured by means of the percentages in the product portfolio from: (a) innovative products launched for the first time in the market; (b) new products to the firm already extant in the market; and (c) unchanged products. These
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Product innovation performance is often measured by means of the percentages in the product portfolio from: (a) innovative products launched for the first time in the market; (b) new products to the firm already extant in the market; and (c) unchanged products. These percentages have often been used to assess the impact of open innovation. More recently, innovation in marketing mix has attracted interest per se, beyond the traditional role of marketing in providing external information about consumer needs. Thus far, portfolio data have been analyzed without considering their constant 100 sum. Apart from violating the usual statistical assumptions, the analysis has interpretational flaws. In this article, we use compositional data analysis methods and show how these shortcomings can be overcome by simple transformations. With Community Innovation Survey data in Spain (2012), we show that marketing innovation is a driver of both sales of new-to-the-firm and new-to-the-market products. Full article
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Open AccessArticle Impacts of Metacognition on Innovative Behaviors: Focus on the Mediating Effects of Entrepreneurship
J. Open Innov. Technol. Mark. Complex. 2018, 4(2), 18; https://doi.org/10.3390/joitmc4020018
Received: 18 April 2018 / Revised: 20 April 2018 / Accepted: 24 April 2018 / Published: 31 May 2018
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Abstract
Metacognition is important as a leading factor in enhancing innovation behavior because it involves elements of planning, monitoring, and regulating for specific actions in the creation and introduction of new ideas. A more extended approach is needed in the interpretation and application of
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Metacognition is important as a leading factor in enhancing innovation behavior because it involves elements of planning, monitoring, and regulating for specific actions in the creation and introduction of new ideas. A more extended approach is needed in the interpretation and application of entrepreneurship. Considering entrepreneurship as the exclusive property of top management within the enterprise is not beneficial as it limits the scope for entrepreneurship, given the importance of entrepreneurship and the economic and social significance of corporate success. Entrepreneurship education provides trainees with a way to work within the global dimension of their economic activities and their influence, and to understand the various elements of the economy and society they live in and the process of their transformation. In order to explore existing knowledge and new knowledge, it is necessary to take more innovative actions by responding flexibly to unforeseen situations and utilizing the knowledge required for various tasks. The lack of intrinsic motivation to demonstrate innovative behavior can lead to individual differences in innovation behavior. Those who are given intrinsic motivation are learning-oriented and say that they want to get rid of stereotypes and get new alternatives and ideas for problem solving. Full article
Open AccessArticle Competitive Advantage and Its Impact on New Product Development Strategy (Case Study: Toos Nirro Technical Firm)
J. Open Innov. Technol. Mark. Complex. 2018, 4(2), 17; https://doi.org/10.3390/joitmc4020017
Received: 18 April 2018 / Revised: 7 May 2018 / Accepted: 8 May 2018 / Published: 26 May 2018
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Abstract
Although new product development and its importance for companies as a new approach is accompanied by risks, identification of competitive advantage factors can be helpful for managers in reduction of decision-making risks. The Toos Nirro technical firm is a leading company in meeting
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Although new product development and its importance for companies as a new approach is accompanied by risks, identification of competitive advantage factors can be helpful for managers in reduction of decision-making risks. The Toos Nirro technical firm is a leading company in meeting the demands of its industry in Iran as it is one of the most effective manufacturing centers in Iran, which is committed to complying with modern standards and taking advantage of the latest scientific achievements and transfer of technology. The statistical population included experts and top managers at the Toos Niroo technical firm. The present study was conducted to identify and rate competitive advantage factors in new product development in the Toos Niroo technical firm. In addition to identification of the factors, they were also rated to reveal which factor ranked the high in new product development. This was an applied research which was carried out by a descriptive survey methodology. Using the Cochran method, a sample of 50 people was adopted and data were collected by questionnaire and analyzed using SPSS software (p < 0.15). Hypotheses were tested with the Kolmogorov–Smirnov and parametric tests. Results indicated that competitive advantage factors including quality, efficiency, innovation, and accountability were positively and significantly related to new product development. Full article
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Open AccessArticle Synergy in Knowledge-Based Innovation Systems at National and Regional Levels: The Triple-Helix Model and the Fourth Industrial Revolution
J. Open Innov. Technol. Mark. Complex. 2018, 4(2), 16; https://doi.org/10.3390/joitmc4020016
Received: 19 April 2018 / Revised: 1 May 2018 / Accepted: 4 May 2018 / Published: 16 May 2018
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Abstract
Unlike national systems of innovation, a knowledge-based economy is grounded in the volatility of discursive knowledge enabling us to specify expectations. Expectations can be improved by testing them against observations. Furthermore, expectations can be codified in different ways; for example, in terms of
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Unlike national systems of innovation, a knowledge-based economy is grounded in the volatility of discursive knowledge enabling us to specify expectations. Expectations can be improved by testing them against observations. Furthermore, expectations can be codified in different ways; for example, in terms of market perspectives or technological opportunities. The Fourth Industrial Revolution entails a transition to the reflexive entertaining of expectations in terms of models as increasingly the sources of innovations. The Triple-Helix synergy indicator enables us to use institutional arrangements as instantiations of the knowledge dynamics and thus to assess the generation of options and the reduction of uncertainty in information-theoretical terms. Using this indicator, one can assess empirically—in terms of negative bits of information; that is, redundancy—in which innovation systems and to what extent a technological revolution is taking place. Full article
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Open AccessArticle Female Entrepreneurship and Employability in the Digital Era: The Case of Greece
J. Open Innov. Technol. Mark. Complex. 2018, 4(2), 15; https://doi.org/10.3390/joitmc4020015
Received: 12 April 2018 / Revised: 3 May 2018 / Accepted: 4 May 2018 / Published: 8 May 2018
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Abstract
Given the increasing demand of skilled workers in the Information and Communication Technology (ICT) sector during the upcoming years in the European labour market, as well as the digital gap of Greece to the European average, as a result of the ongoing economic
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Given the increasing demand of skilled workers in the Information and Communication Technology (ICT) sector during the upcoming years in the European labour market, as well as the digital gap of Greece to the European average, as a result of the ongoing economic crisis, led us to search for innovative ways of dealing with the current situation, following the scientific perspective. Inclusion of an increasing proportion of the Greek population in the ICT sector could result in a reversal of the uncomfortable situation in Greece. The purpose of this study is to investigate the impact of ICT on women’s employability and entrepreneurship, as well as on career prospects in managerial positions in Greece, in order to map the existing situation, identify needs, and suggest training routes. Data from 1035 women were collected, via questionnaires and interviews, regarding ICT skills’ benefits on female employability and entrepreneurship. As revealed by the findings, although women believe that ICT skills are among the most crucial factors of success in the 21st century, however, they state that they feel underrepresented in the digital era. Full article
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