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Information 2017, 8(2), 55; doi:10.3390/info8020055

An Experience-Based Framework for Evaluating Tourism Mobile Commerce Platforms

Logistics and E-Commerce College, Zhejiang Wanli University, Ningbo 315000, China
School of Business and Economics, State University of New York (SUNY), 206 AuSable, Plattsburgh, NY 12901, USA
Author to whom correspondence should be addressed.
Academic Editor: Willy Susilo
Received: 21 March 2017 / Revised: 9 May 2017 / Accepted: 9 May 2017 / Published: 12 May 2017
(This article belongs to the Section Information Applications)
View Full-Text   |   Download PDF [236 KB, uploaded 12 May 2017]


This research presents and studies an evaluation framework for tourism mobile commerce platforms based on tourists’ experience. Synthesizing from prior literature, relevant theories, and the results of online questionnaires, we select 24 evaluation indices for preliminary evaluation. Using exploratory factor analysis method, we then extract from these indices the following five principal factors: interactive experience, infrastructure experience, personalization experience, product or service quality experience, and product operation experience. We further employ the confirmatory factor analysis to test the construction of the evaluation framework and demonstrate that the evaluation framework is both robust and effective. Finally, based on our proposed evaluation framework, we empirically evaluate the most popular mobile commerce platforms (Ctrip and Qunaer) in China by using fuzzy comprehensive evaluation method. View Full-Text
Keywords: tourists’ experience; mobile commerce platform; factor analysis; fuzzy comprehensive evaluation tourists’ experience; mobile commerce platform; factor analysis; fuzzy comprehensive evaluation
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Lyu, H.; Zhang, Z.J. An Experience-Based Framework for Evaluating Tourism Mobile Commerce Platforms. Information 2017, 8, 55.

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