Next Article in Journal
A Method for Multi-Criteria Group Decision Making with 2-Tuple Linguistic Information Based on Cloud Model
Previous Article in Journal
A Filter Structure for Arbitrary Re-Sampling Ratio Conversion of a Discrete Signal
Article Menu

Export Article

Open AccessArticle
Information 2017, 8(2), 55; doi:10.3390/info8020055

An Experience-Based Framework for Evaluating Tourism Mobile Commerce Platforms

1
Logistics and E-Commerce College, Zhejiang Wanli University, Ningbo 315000, China
2
School of Business and Economics, State University of New York (SUNY), 206 AuSable, Plattsburgh, NY 12901, USA
*
Author to whom correspondence should be addressed.
Academic Editor: Willy Susilo
Received: 21 March 2017 / Revised: 9 May 2017 / Accepted: 9 May 2017 / Published: 12 May 2017
(This article belongs to the Section Information Applications)
View Full-Text   |   Download PDF [236 KB, uploaded 12 May 2017]

Abstract

This research presents and studies an evaluation framework for tourism mobile commerce platforms based on tourists’ experience. Synthesizing from prior literature, relevant theories, and the results of online questionnaires, we select 24 evaluation indices for preliminary evaluation. Using exploratory factor analysis method, we then extract from these indices the following five principal factors: interactive experience, infrastructure experience, personalization experience, product or service quality experience, and product operation experience. We further employ the confirmatory factor analysis to test the construction of the evaluation framework and demonstrate that the evaluation framework is both robust and effective. Finally, based on our proposed evaluation framework, we empirically evaluate the most popular mobile commerce platforms (Ctrip and Qunaer) in China by using fuzzy comprehensive evaluation method. View Full-Text
Keywords: tourists’ experience; mobile commerce platform; factor analysis; fuzzy comprehensive evaluation tourists’ experience; mobile commerce platform; factor analysis; fuzzy comprehensive evaluation
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Lyu, H.; Zhang, Z.J. An Experience-Based Framework for Evaluating Tourism Mobile Commerce Platforms. Information 2017, 8, 55.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Information EISSN 2078-2489 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top