Information 2012, 3(3), 391-402; doi:10.3390/info3030391
Article

Information Flow and Health Policy Literacy: The Role of the Media

1 Department of Community Health Sciences, University of Calgary, Calgary, Alberta T2N4N1, Canada 2 Faculty of Medicine, University of Calgary, Calgary, Alberta T2N4N1, Canada
* Author to whom correspondence should be addressed.
Received: 6 April 2012; in revised form: 19 July 2012 / Accepted: 23 August 2012 / Published: 31 August 2012
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Abstract: People increasingly can and want to obtain and generate health information themselves. With the increasing do-it-yourself sentiment comes also the desire to be more involved in one’s health care decisions. Patient driven health-care and health research models are emerging; terms such as participatory medicine and quantified-self are visible increasingly. Given the health consumer’s desire to be more involved in health data generation and health care decision making processes the authors submit that it is important to be health policy literate, to understanding how health policies are developed, what themes are discussed among health policy researchers and policy makers, to understand how ones demands would be discussed within health policy discourses. The public increasingly obtains their knowledge through the internet by searching web browsers for keywords. Question is whether the “health consumer” to come has knowledge of key terms defining key health policy discourses which would enable them to perform targeted searches for health policy literature relevant to their situation. The authors found that key health policy terms are virtually absent from printed and online news media which begs the question how the “health consumer” might learn about key health policy terms needed for web based searches that would allow the “health consumer” to access health policy discourses relevant to them.
Keywords: health policy literacy; media; knowledge transfer; health information

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MDPI and ACS Style

Wolbring, G.; Leopatra, V.; Yumakulov, S. Information Flow and Health Policy Literacy: The Role of the Media. Information 2012, 3, 391-402.

AMA Style

Wolbring G, Leopatra V, Yumakulov S. Information Flow and Health Policy Literacy: The Role of the Media. Information. 2012; 3(3):391-402.

Chicago/Turabian Style

Wolbring, Gregor; Leopatra, Verlyn; Yumakulov, Sophya. 2012. "Information Flow and Health Policy Literacy: The Role of the Media." Information 3, no. 3: 391-402.

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