Next Article in Journal
Approaches to Sampling Gay, Bisexual, and Other Men Who Have Sex with Men from Geosocial-Networking Smartphone Applications: A Methodological Note
Previous Article in Journal
Did the Great Recession Downsize Immigrants and Native-Born Americans Differently? Unemployment Differentials by Nativity, Race and Gender from 2007 to 2013 in the U.S.
Article Menu

Export Article

Open AccessArticle
Soc. Sci. 2016, 5(3), 50; doi:10.3390/socsci5030050

18 Million Cracks, but No Cigar: News Media and the Campaigns of Clinton, Palin, and Bachmann

1
Social Sciences Department, Missouri Southern State University, 3950 Newman Rd, Joplin, MO 64801, USA
2
Department of Justice Studies, James Madison University, MSC 1205, 800 South Main Street, Harrisonburg, VA 22807, USA
*
Author to whom correspondence should be addressed.
Academic Editor: Martin J. Bull
Received: 10 June 2016 / Revised: 12 September 2016 / Accepted: 14 September 2016 / Published: 21 September 2016
View Full-Text   |   Download PDF [900 KB, uploaded 21 September 2016]   |  

Abstract

Decades of research within political science, political communication, and mass media found pervasive gender biased media coverage of female political candidates. However, recent research suggests that gender stereotypes do not have a consistent effect in all campaign environments and when gender stereotypes are not activated, female candidates are not disadvantaged. As a result, if we see a reduction in reliance on gender stereotypes in the media, female candidates should enjoy a more level playing field. In this analysis, we focus on mass media’s coverage of female candidates in elite executive political races. This study conducts a content analysis of media coverage of three recent women candidates for the United States’ highest executive offices: Senator Hillary Clinton, Congresswoman Michelle Bachmann, and Governor Sarah Palin. Our analysis of newspapers and television news coverage confirms the media do not discuss female and male candidates in neutral terms, but instead fall back onto traditional gender stereotypes and emphasize female candidates’ physical appearances and family roles far more frequently than they do for male candidates. This may, in turn, prime gender stereotypes in voters, impair candidates’ fundraising ability, and limit the electoral ambition of future generations of female candidates. View Full-Text
Keywords: gender; US Elections; media; political communication gender; US Elections; media; political communication
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Foster Shoaf, N.R.; Parsons, T.N. 18 Million Cracks, but No Cigar: News Media and the Campaigns of Clinton, Palin, and Bachmann. Soc. Sci. 2016, 5, 50.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Soc. Sci. EISSN 2076-0760 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top