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Sustainability 2017, 9(7), 1289; doi:10.3390/su9071289

Investigating Citizen Behavior Intention on Mandatory and Voluntary Pro-Environmental Programs through a Pro-Environmental Planned Behavior Model

1
Department of Industrial Management, National Taiwan University of Science and Technology, Taipei 106, Taiwan
2
Department of Informatics Engineering, University of 17 August 1945, Surabaya 60118, Indonesia
3
Department of Business Management, Institut Teknologi Sepuluh Nopember (ITS), Surabaya 60111, Indonesia
4
Department of Environmental Engineering, Institut Teknologi Sepuluh Nopember (ITS), Surabaya 60111, Indonesia
*
Authors to whom correspondence should be addressed.
Received: 12 May 2017 / Revised: 5 July 2017 / Accepted: 18 July 2017 / Published: 24 July 2017
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Abstract

The present study was aimed at measuring citizens’ behavior intention (BI) regarding mandatory and voluntary pro-environmental programs. Two pro-environmental activities, which consist of an environmental impact assessment (EIA) as a mandatory program and ecolabel products as a voluntary program, were predicted by a pro-environmental planned behavior (PEPB) model. A total of 240 questionnaire data on the EIA subject and 213 questionnaire data on the ecolabel subject were analyzed using structural equation modeling. The analysis results show that the PEPB model is able to describe 60% of BI regarding the EIA subject and 77% of citizen BI regarding the ecolabel product subject. Attitude (AT) was revealed to be the lowest direct influence factor of citizen BI regarding the EIA participation result. For the ecolabel products, AT was explored as the strongest factor. Practical suggestions described in this research can be used as a consideration for company management as well as for policy makers to formulate their efforts to improve citizen BI in order to support voluntary and mandatory pro-environmental programs. View Full-Text
Keywords: citizens; behavior intention; pro-environmental programs; PEPB citizens; behavior intention; pro-environmental programs; PEPB
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Lin, S.-C.; Nadlifatin, R.; Amna, A.R.; Persada, S.F.; Razif, M. Investigating Citizen Behavior Intention on Mandatory and Voluntary Pro-Environmental Programs through a Pro-Environmental Planned Behavior Model. Sustainability 2017, 9, 1289.

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