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Sustainability 2017, 9(4), 639; doi:10.3390/su9040639

Measuring the Economic Impact of Rural Tourism Membership on Local Economy: A Korean Case Study

1
Department of Agricultural and Resource Economics, Kangwon National University, Chuncheon 24341, Korea
2
Environmental Policy Research Group, Korea Environment Institute, Sejong 30147, Korea
3
Department of Tourism, Kangwon National University, Samcheok 25913, Korea
*
Author to whom correspondence should be addressed.
Academic Editors: Anat Tchetchik and Marc A. Rosen
Received: 17 January 2017 / Revised: 22 March 2017 / Accepted: 13 April 2017 / Published: 18 April 2017
(This article belongs to the Special Issue Rural Tourism, Rural Development and Rural Resilience)
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Abstract

The implementation of rural tourism membership can aid in boosting economic growth in rural areas. This study examines households’ preferences for rural tourism experience in association with sales of local agricultural products. Using a choice experiment method developed by experimental designs, this paper examines households’ preferences to trade off purchasing costs of local agricultural products against various benefits provided by the rural tourism membership. The methods utilized in this paper represent an effective approach to evaluate the value of local tourism resources and the influence of these resources on the local economy. In empirical estimation we applied econometric approaches that allow for different preferences by incorporating income and residence effects into the models. Findings reveal that respondents place a premium on tourism attributes such as invitation seats and outdoor adventure tickets when choosing a tourism membership. We also find that the economic impacts associated with inducing higher-level tourism membership are substantial. This paper illustrates the potential for the development of a strategy associated with rural tourism management to enhance the local economy. View Full-Text
Keywords: rural tourism membership; economic growth; choice experiment; tourism resources; rural tourism management rural tourism membership; economic growth; choice experiment; tourism resources; rural tourism management
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Shin, H.-J.; Kim, H.N.; Son, J.-Y. Measuring the Economic Impact of Rural Tourism Membership on Local Economy: A Korean Case Study. Sustainability 2017, 9, 639.

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