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Sustainability 2017, 9(3), 382; doi:10.3390/su9030382

Pricing Policies of a Dual-Channel Supply Chain Considering Channel Environmental Sustainability

1
School of Mechanical Engineering, Chongqing University, Chongqing, 400030, China
2
School of Software Engineering, Chongqing University, Chongqing, 400030, China
*
Author to whom correspondence should be addressed.
Academic Editor: Yongrok Choi
Received: 12 September 2016 / Revised: 24 February 2017 / Accepted: 28 February 2017 / Published: 5 March 2017
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Abstract

This paper examines the dual-channel supply chain in which the differentiation of the environmental sustainability of channels is considered. We analyze the influences of the level of environmental sustainability of channels on the pricing policies for the supply chain members in both centralized and decentralized models using the Stackelberg game model under inconsistent price policy. We obtain the optimal level of environmental sustainability of channels and pricing decisions for the players in the centralized and decentralized dual-channel supply chains. Results show that the influence mechanisms of the level of environmental sustainability of channels on the pricing decisions are different in the centralized and decentralized models. Furthermore, numerical analysis has been conducted to investigate the effects of the cross-environmental-sustainability sensitivity factor and the initial proportion of consumers who prefer the retail channel on the level of environmental sustainability of channels, pricing policies and players’ profits. View Full-Text
Keywords: dual-channel supply chain; environmental sustainability; pricing policies dual-channel supply chain; environmental sustainability; pricing policies
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Chen, S.; Wang, X.; Wu, Y.; Zhou, F. Pricing Policies of a Dual-Channel Supply Chain Considering Channel Environmental Sustainability. Sustainability 2017, 9, 382.

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