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Sustainability 2017, 9(11), 1931; doi:10.3390/su9111931

Assessing Managerial Efficiency of Educational Tourism in Agriculture: Case of Dairy Farms in Japan

Department of Food and Resource Economics, Chiba University, Matsudo 271-8510, Japan
Received: 11 July 2017 / Revised: 13 October 2017 / Accepted: 19 October 2017 / Published: 25 October 2017
(This article belongs to the Special Issue Rural Tourism, Rural Development and Rural Resilience)
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Abstract

Many rural areas face difficulty in how to motivate farmers to embark on diversified activities, such as tourism, while raising managerial efficiency. Thus, this paper conceptually and empirically evaluated how a farmer’s identity correlates with managerial efficiency since the connection between the two has not been explored fully. We have addressed this issue through examining farmers’ efforts in providing an emerging new educational tourism service by focusing on the Educational Dairy Farms in Japan. Conceptually, this paper classified farmers’ identity into two types: traditional identity as a simple farm producer offering an educational service as a volunteer, and, enlarged identity, which is oriented toward viability of a new service activity. Empirically, data envelopment analysis revealed that those with the enlarged identity realized a higher managerial efficiency although there was much room for improvement in overall managerial efficiency. Consequently, support measures with a wider perspective that include identity issues should be designed for capacity building of farmers who are conducting tourism. View Full-Text
Keywords: educational tourism in agriculture; identity; data envelopment analysis (DEA); technical efficiency; Educational Dairy Farm educational tourism in agriculture; identity; data envelopment analysis (DEA); technical efficiency; Educational Dairy Farm
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Ohe, Y. Assessing Managerial Efficiency of Educational Tourism in Agriculture: Case of Dairy Farms in Japan. Sustainability 2017, 9, 1931.

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