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Sustainability 2017, 9(10), 1918; doi:10.3390/su9101918

R&D Project Selection Incorporating Customer-Perceived Value and Technology Potential: The Case of the Automobile Industry

1
Department of Industrial Engineering, Ajou University, Suwon 16499, Korea
2
Electronics and Telecommunications Research Institute, Daejeon 34129, Korea
3
Hyundai Motor Company, Hwaseong 18280, Korea
4
Department of Industrial & Systems Engineering, Dongguk University, Seoul 04620, Korea
*
Author to whom correspondence should be addressed.
Received: 29 September 2017 / Revised: 16 October 2017 / Accepted: 19 October 2017 / Published: 23 October 2017
(This article belongs to the Special Issue Project Management and Sustainable Development)
View Full-Text   |   Download PDF [1487 KB, uploaded 25 October 2017]   |  

Abstract

As user-centric innovation has recently emerged as a successful way of developing new products, services, and concepts, it is worth considering the perspectives of potential technology users during R&D project selection processes. Nevertheless, little effort has been made to reflect customer-perceived value in establishing selection criteria, with the focus mainly on technological potential instead. Therefore, this study aims to develop an R&D project selection model incorporating not only technological potential but also customer-perceived value. For this purpose, a new R&D project evaluation model and process is proposed, and its feasibility is tested by potential users in a real scenario. The automobile industry is suitable for our evaluation model because it is a B2C and system-based industry where customer needs are critical to market success and a number of R&D projects are proposed every year. Finally, a supporting tool is developed to help interact with various evaluators and visualize the evaluation results, as customer involvement is recommended for accurate project evaluation from the perspective of technology users. This study is one of the earliest attempts to reflect customer-perceived value in R&D project selection, and practically, the research outputs are expected to be useful to automobile manufacturers in creating value from R&D projects. View Full-Text
Keywords: supporting system; project selection; customer-perceived value; technology potential; automobiles supporting system; project selection; customer-perceived value; technology potential; automobiles
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Lee, S.; Cho, C.; Choi, J.; Yoon, B. R&D Project Selection Incorporating Customer-Perceived Value and Technology Potential: The Case of the Automobile Industry. Sustainability 2017, 9, 1918.

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