Sponsorship for the Sustainability of Historical-Architectural Heritage: Application of a Model’s Original Test Finalized to Maximize the Profitability of Private Investors
Abstract
:1. Introduction
2. State of the Art
2.1. The Evaluation of the Sponsorship's Optimal Level to Maximize Company Profits
2.2. The Static Investment Model in Sponsorship
→ π = Σi [pi (Qi, S) Kiα Liβ Sγ − (rKi + wLi + sS)].
3. The Application of the Static Investment Model in Sponsorship
3.1. Monumentando Napoli Project
3.2. The Application of the Model
- production value (PV) = €11,786,374
- production costs (PC) = €10,424,509
- operating income (OI) = PV − PC = €1,361,865
- depreciation and provisions costs (DC) = €1,494,146
- staff costs (CL) = €1,402,947
- number of employees (n) = 37.5.
- total assets (A) = €18,750,043.
- R = €11,786,374
- CT = €10,424,509
- π = €1,361,865
- CL = €1,402,947
- CS = €240,000
- CK = €1,494,146
- CV = = CT − CK − CL − CS = €7,287,416
- K = €18,750,043
- L = 37.5 employees
- S = 1 sponsorship
- p = €/kg 15
- r = CK/K ≅ 8%
- w = CL/L = €/employees 37,412
- s = €/sponsorships 240,000
- Q = R/p = kg 785,758.
= 15 × 937,747 − 7,287,416 − 18,750,043 × 0.08 − 37,412 × 37.5 − 240,000 × 6 = ≅ €2,475,070.
4. Discussion
α’ = 0.7638764,
β’ = 0.2157608.
5. Conclusions
Acknowledgments
Author Contributions
Conflicts of Interest
References
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Dolores, L.; Macchiaroli, M.; De Mare, G. Sponsorship for the Sustainability of Historical-Architectural Heritage: Application of a Model’s Original Test Finalized to Maximize the Profitability of Private Investors. Sustainability 2017, 9, 1750. https://doi.org/10.3390/su9101750
Dolores L, Macchiaroli M, De Mare G. Sponsorship for the Sustainability of Historical-Architectural Heritage: Application of a Model’s Original Test Finalized to Maximize the Profitability of Private Investors. Sustainability. 2017; 9(10):1750. https://doi.org/10.3390/su9101750
Chicago/Turabian StyleDolores, Luigi, Maria Macchiaroli, and Gianluigi De Mare. 2017. "Sponsorship for the Sustainability of Historical-Architectural Heritage: Application of a Model’s Original Test Finalized to Maximize the Profitability of Private Investors" Sustainability 9, no. 10: 1750. https://doi.org/10.3390/su9101750