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Sustainability 2016, 8(2), 140; doi:10.3390/su8020140

Analytical Business Model for Sustainable Distributed Retail Enterprises in a Competitive Market

School of Computing, College of Science, Engineering and Technology, University of South Africa, P.O. Box 392, UNISA, Pretoria 0003, South Africa
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Author to whom correspondence should be addressed.
Academic Editors: Adam Jabłoński and Giuseppe Ioppolo
Received: 12 November 2015 / Revised: 11 January 2016 / Accepted: 21 January 2016 / Published: 4 February 2016
(This article belongs to the Special Issue Sustainable Business Models)
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Abstract

Retail enterprises are organizations that sell goods in small quantities to consumers for personal consumption. In distributed retail enterprises, data is administered per branch. It is important for retail enterprises to make use of data generated within the organization to determine consumer patterns and behaviors. Large organizations find it difficult to ascertain customer preferences by merely observing transactions. This has led to quantifiable losses, such as loss of market share to competitors and targeting the wrong market. Although some enterprises have implemented classical business models to address these challenging issues, they still lack analytics-based marketing programs to gain a competitive advantage to deal with likely catastrophic events. This research develops an analytical business (ARANN) model for distributed retail enterprises in a competitive market environment to address the current laxity through the best arrangement of shelf products per branch. The ARANN model is built on association rules, complemented by artificial neural networks to strengthen the results of both mutually. According to experimental analytics, the ARANN model outperforms the state of the art model, implying improved confidence in business information management within the dynamically changing world economy. View Full-Text
Keywords: sustainable business models; retail enterprises; analytical business model; analytics; distributed enterprises sustainable business models; retail enterprises; analytical business model; analytics; distributed enterprises
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Matobobo, C.; Osunmakinde, I.O. Analytical Business Model for Sustainable Distributed Retail Enterprises in a Competitive Market. Sustainability 2016, 8, 140.

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