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Sustainability 2016, 8(12), 1225; doi:10.3390/su8121225

A Human-Needs-Based Dynamics to Simulate Technology Policy and Its Effects on Both Business Success and Human Happiness

1
College of Life Science & Biotechnology, Korea University, Seongbuk-gu, Seoul 02841, Korea
2
Seoul Branch Office, Korea Institute of Science and Technology Information, Seoul 02456, Korea
*
Author to whom correspondence should be addressed.
Academic Editor: Giuseppe Ioppolo
Received: 15 July 2016 / Revised: 15 November 2016 / Accepted: 16 November 2016 / Published: 25 November 2016

Abstract

This paper focuses on how human needs are reflected in the market and how several technological and political policies affect the market share of government-supported industries, as well as the satisfaction of human desires and consequent happiness. In this paper, we seek to understand the dynamics of consumer decision-making processes in relation to technology products in the market. In this study, we present a new marketing model based on human needs, wants, and demands, and focus on both holistic and social perspectives. We have shown that human-based policy dynamics and sustainable human happiness can be realized by stimulating national policies for consumer happiness in the human-needs-based sector, e.g., the healthcare industry. View Full-Text
Keywords: human needs; human happiness; market dynamics; consumer decision-making; sustainable market policy human needs; human happiness; market dynamics; consumer decision-making; sustainable market policy
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Lim, J.-Y.; Yoo, S.H.; Won, D. A Human-Needs-Based Dynamics to Simulate Technology Policy and Its Effects on Both Business Success and Human Happiness. Sustainability 2016, 8, 1225.

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