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Sustainability 2016, 8(1), 12; doi:10.3390/su8010012

Exploring Heterogeneous Preference for Farmland Non-market Values in Wuhan, Central China

1
College of Land Management, Huazhong Agricultural University, Wuhan 430070, China
2
School of Agricultural Resource and Economics, The University of Western Australia, Crawley 6009 WA, Australia
*
Author to whom correspondence should be addressed.
Academic Editor: Marc A. Rosen
Received: 29 October 2015 / Revised: 8 December 2015 / Accepted: 17 December 2015 / Published: 23 December 2015
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Abstract

The research question for this study is estimating the public’s willingness to pay for the public goods generated by farmland, and exploring respondents’ heterogeneity in their preferences for these goods. The approach used is a choice experiment, using respondents from the city of Wuhan, China. Six attributes representing public good values (farmland area, farmland fertility, water quality, air quality, species richness, and recreational value) and the level of private cost are selected in this study. A heteroscedastic conditional logit model is used to analyze the respondents’ willingness to pay for improvements in these public goods, accounting for systematic heterogeneity in public preferences. The results show the public are willing to pay to preserve the non-market values generated by farmland, with air quality valued most and followed by farmland fertility, farmland area, water quality, species richness and recreational value. In addition, respondents with higher income, and who are aware of the non-market values of farmland and have a willingness to pay for it have a smaller error variance, i.e., these respondents are more consistent in their choices. This study may help decision makers improving more differentiated farmland protection policies. View Full-Text
Keywords: choice modeling; citizens; error variance; farmland non-market values; willingness to pay choice modeling; citizens; error variance; farmland non-market values; willingness to pay
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Yang, X.; Burton, M.; Cai, Y.; Zhang, A. Exploring Heterogeneous Preference for Farmland Non-market Values in Wuhan, Central China. Sustainability 2016, 8, 12.

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