Next Article in Journal
Learning for the Future? Effects of Education for Sustainable Development (ESD) on Teacher Education Students
Previous Article in Journal
New Futures for Older Ports: Synergistic Development in a Global Urban System
Article Menu

Export Article

Open AccessArticle
Sustainability 2013, 5(12), 5119-5134; doi:10.3390/su5125119

Renewable Energy Initiatives at Canadian Sport Stadiums: A Content Analysis of Web-Site Communications

Department of Sport Management, Brock University, 500 Glenridge Avenue, St. Catharines, ON L2S 3A1, Canada
*
Author to whom correspondence should be addressed.
Received: 18 July 2013 / Revised: 12 November 2013 / Accepted: 14 November 2013 / Published: 29 November 2013
View Full-Text   |   Download PDF [621 KB, uploaded 24 February 2015]   |  

Abstract

Researchers have positioned renewable energy as sustainable and able to mitigate environmental issues associated with fossil fuels. Further, sustainable initiatives have been offered as a point of differentiation for brands. In order to reap the benefits of such differentiation, managers must communicate the initiatives to relevant stakeholders. The research question guiding the current investigation thus was: What is the communication by Canadian sport stadium operators to calls for sustainable initiatives, specifically in the area of renewable energy? The examination included the 15 sport stadiums that hosted a professional team in Canada and their web-based stadium communications on renewable energy (SCORE). Understandings and competencies in renewable energy are proposed as a new function of sport stadium management; communication of these competencies is seen as a key point of differentiation and best practice.
Keywords: renewable energy; sustainability; communications; sport; Canada renewable energy; sustainability; communications; sport; Canada
This is an open access article distributed under the Creative Commons Attribution License (CC BY 3.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Chard, C.; Mallen, C. Renewable Energy Initiatives at Canadian Sport Stadiums: A Content Analysis of Web-Site Communications. Sustainability 2013, 5, 5119-5134.

Show more citation formats Show less citations formats

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top