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Sustainability 2013, 5(12), 5119-5134; doi:10.3390/su5125119
Article

Renewable Energy Initiatives at Canadian Sport Stadiums: A Content Analysis of Web-Site Communications

*  and
Department of Sport Management, Brock University, 500 Glenridge Avenue, St. Catharines, ON L2S 3A1, Canada
* Author to whom correspondence should be addressed.
Received: 18 July 2013 / Revised: 12 November 2013 / Accepted: 14 November 2013 / Published: 29 November 2013
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Abstract

Researchers have positioned renewable energy as sustainable and able to mitigate environmental issues associated with fossil fuels. Further, sustainable initiatives have been offered as a point of differentiation for brands. In order to reap the benefits of such differentiation, managers must communicate the initiatives to relevant stakeholders. The research question guiding the current investigation thus was: What is the communication by Canadian sport stadium operators to calls for sustainable initiatives, specifically in the area of renewable energy? The examination included the 15 sport stadiums that hosted a professional team in Canada and their web-based stadium communications on renewable energy (SCORE). Understandings and competencies in renewable energy are proposed as a new function of sport stadium management; communication of these competencies is seen as a key point of differentiation and best practice.
Keywords: renewable energy; sustainability; communications; sport; Canada renewable energy; sustainability; communications; sport; Canada
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Chard, C.; Mallen, C. Renewable Energy Initiatives at Canadian Sport Stadiums: A Content Analysis of Web-Site Communications. Sustainability 2013, 5, 5119-5134.

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