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Sustainability 2012, 4(3), 294-340; doi:10.3390/su4030294

Conceptualizing Sustainably Produced Food for Promotional Purposes: A Sustainable Marketing Approach

School of Business, Economics and Commercial Law, University of Gothenburg, Box 600, Göteborg 40530, Sweden
Received: 5 January 2012 / Revised: 4 February 2012 / Accepted: 14 February 2012 / Published: 1 March 2012
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Abstract

Progress in transforming current food consumption and production practice in a sustainable direction is slow. Communicative, sustainable consumer policy instruments such as eco-labeling schemes have limited impact outside the green segment and within the mainstream market. This article asks how sustainably produced food can be described in order to promote such food. Based on six cases, it aims to conceptualize the common denominators of sustainable food production by drawing on recent literature on sustainable marketing and on food and sustainable development. Contradictions and implications in terms of labeling schemes, global sourcing and consumer food practice are discussed. View Full-Text
Keywords: sustainable consumption; consumer empowerment; sustainable food production sustainable consumption; consumer empowerment; sustainable food production
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Solér, C. Conceptualizing Sustainably Produced Food for Promotional Purposes: A Sustainable Marketing Approach. Sustainability 2012, 4, 294-340.

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