Next Article in Journal / Special Issue
Local Selling Decisions and the Technical Efficiency of Organic Farms
Previous Article in Journal
Comparative Studies on Vehicle Related Policies for Air Pollution Reduction in Ten Asian Countries
Previous Article in Special Issue
Socioeconomic Obstacles to Establishing a Participatory Plant Breeding Program for Organic Growers in the United States
Sustainability 2010, 2(1), 163-188; doi:10.3390/su2010163
Article

Overcoming the Barriers to Organic Adoption in the United States: A Look at Pragmatic Conventional Producers in Texas

*  and
Received: 7 December 2009; Accepted: 5 January 2010 / Published: 8 January 2010
(This article belongs to the Special Issue Renewable Agriculture)
Download PDF [327 KB, uploaded 9 January 2010]
Abstract: Organics is the one of the fastest growing segments in food sales. Though the amount of certified organic land is increasing, the supply of organic foods lags behind demand in the United States. The reasons for this gap include a lack of government support for organics, and the peculiarities of organics as an innovation. In an attempt to close this gap, and increase the environmental sustainability of U.S. agriculture, this paper has two objectives. The first is to document the structural and institutional constraints to organic adoption. This is accomplished through a review of organic programs and policies in the U.S., in particular the National Organic Program. The second objective is to investigate the predictors of interest and the perceived barriers to organic adoption among pragmatic conventional producers in Texas, compared to organic and conventional producers. This is accomplished through a survey of a representative sample of producers in Texas. The results indicate that more than forty percent of producers who currently have conventional operations have at least some interest in organic production (pragmatic conventional producers). There are significant differences among the three groups in their structural and attitudinal characteristics related to organic adoption. For the pragmatic conventional producers, an increase in revenue would be a major facilitator of organic adoption. Their high levels of uncertainty regarding organic production and marketing, and especially organic certification constrain organic adoption. The results also reveal that the institutional setting in the U.S. hindered adoption. The paper concludes that increased institutional support would facilitate organic adoption.
Keywords: organic agriculture; adoption; barriers organic agriculture; adoption; barriers
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Export to BibTeX |
EndNote


MDPI and ACS Style

Constance, D.H.; Choi, J.Y. Overcoming the Barriers to Organic Adoption in the United States: A Look at Pragmatic Conventional Producers in Texas. Sustainability 2010, 2, 163-188.

AMA Style

Constance DH, Choi JY. Overcoming the Barriers to Organic Adoption in the United States: A Look at Pragmatic Conventional Producers in Texas. Sustainability. 2010; 2(1):163-188.

Chicago/Turabian Style

Constance, Douglas H.; Choi, Jin Young. 2010. "Overcoming the Barriers to Organic Adoption in the United States: A Look at Pragmatic Conventional Producers in Texas." Sustainability 2, no. 1: 163-188.


Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert