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Sustainability 2018, 10(9), 3215; https://doi.org/10.3390/su10093215

Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry

Department of Engineering for Innovation, University of Salento, 73100 Lecce, Italy
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Received: 3 August 2018 / Revised: 5 September 2018 / Accepted: 6 September 2018 / Published: 8 September 2018
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Abstract

This paper aims to contribute to the debate on Open Innovation in the age of Big Data by shedding new light on the role that social networks can play as enabling platforms for tourists’ involvement and sources for the creation and management of valuable knowledge assets. The huge amount of data generated on social media by tourists related to their travel experiences can be a valid source of open innovation. To achieve this aim, this paper presents evidence of a digital tourism experience, through a longitudinal case study of a destination in Apulia, a Southern European region. The findings of the study demonstrate how social Big Data could open up innovation processes that could be of support in defining sustainable tourism experiences in a destination. View Full-Text
Keywords: sustainability; tourism; open innovation; tourism destination; Social Big Data sustainability; tourism; open innovation; tourism destination; Social Big Data
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).
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Del Vecchio, P.; Mele, G.; Ndou, V.; Secundo, G. Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry. Sustainability 2018, 10, 3215.

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