Consumer Behaviour and Healthy Food Consumption

Dear Colleagues,

With the rapid changes in urbanization and economic development, especially following the COVID-19 pandemic, consumption behaviors have changed remarkably. Meanwhile, as a result of the pursuit of healthy diets and lifestyles, the demand for healthy food is increasing, leading to significant changes in healthy food consumption. Therefore, along the entire food value chain, food strategies should not solely focus on ensuring food security but also highlight the importance of adequate quantities of safe and good quality foods, helping individuals to achieve a healthy diet. Consumption behaviors and the consumption of healthy food are influenced by various factors through numerous complex interactions. These factors include family income, individual preferences, geographical and environmental factors, cultural and ethical traditions, food prices, and the food environment, as well as food supplements, all of which interact with each other and shape dietary consumption patterns in specific ways. This topic aims to gather studies from various aspects to understand how and to what extent consumer behavior is affected by different aspects and their consequences on healthy food consumption. To bring together the latest developments in consumer behavior and healthy food consumption, potential topics include but are not limited to:

• Household food consumption patterns;
• Food preference and consumption behavior;
• Unhealthy or risky consumption behavior;
• The role of food environment in food consumption;
• Nutrition transition and nutrition-related health issues;
• Dietary quality and nutrition outcomes;
• Agricultural food- and organic food-related issues;
• Health food consumption
• Future perspectives for food consumption;
• Potential challenges for the health market.

Prof. Dr. Yanjun Ren
Dr. Qiran Zhao
Topic Editors