Societies

Artificial intelligence is often framed as a neutral technical tool that enhances efficiency and consistency in institutional decision-making. This article challenges that framing by showing that automated systems now operate as social and institutional actors that reshape recognition, opportunity, and public trust in everyday life. Focusing on employment screening, welfare administration, and digital platforms, the study examines how algorithmic systems mediate social relations and reorganise how individuals are evaluated, classified, and legitimised. Drawing on regulatory and policy materials, platform governance documents, technical disclosures, and composite vignettes synthesised from publicly documented evidence, the article analyses how automated judgement acquires institutional authority. It advances three core contributions. First, it develops a sociological framework explaining how delegated authority, automated classification, and procedural opacity transform institutional power and individual standing. Second, it demonstrates a dual logic of inequality: automated systems both reproduce historical disadvantage through patterned data and generate new forms of exclusion through data abstraction and optimisation practices that detach individuals from familiar legal, social, and moral categories. Third, it shows that automation destabilises procedural justice by eroding relational recognition, producing trust deficits that cannot be resolved through technical fairness or explainability alone. The findings reveal that automated systems do not merely support institutional decisions; they redefine how institutions perceive individuals and how individuals interpret institutional legitimacy. The article concludes by outlining governance reforms aimed at restoring intelligibility, accountability, inclusion, and trust in an era where automated judgement increasingly structures social opportunity and public authority.

This article examines graduate employability challenges in the tourism and hospitality sector of Marrakech, a major tourism destination and strategic regional labour market in Morocco, characterised by strong seasonality, high labour turnover, and persistent education–employment mismatches. Rather than focusing exclusively on technology, the study analyses employability as a multidimensional and context-dependent process, in which digitalisation and artificial intelligence (AI) constitute one influencing factor among others. The research adopts a qualitative, purposive design based on semi-structured interviews conducted between August and October 2025 with 20 stakeholders directly involved in recruitment, training, or early career integration. These include five-star hotel general managers and HR officers, riad managers, travel agencies, recruitment intermediaries, representatives of Morocco’s public employment service (ANAPEC—National Agency for the Promotion of Employment and Skills) and private, regional tourism authorities, academics and young tourism graduates. Interview transcripts were thematically analysed using NVivo to identify recurrent patterns in recruitment practices, skill expectations, and the impact of AI in employability. The results, reflecting stakeholders’ perceptions within this local labour market, show that employability is shaped by six interrelated dimensions: (1) the structure and functioning of the tourism labour market (segmentation, turnover, mobility); (2) partial misalignment between training provision and operational service realities; (3) recruitment standards that prioritise behavioural and relational competences alongside formal qualifications, particularly for frontline positions; (4) language proficiency, especially English and French, as a baseline employability condition; (5) growing expectations regarding digital literacy linked to tourism operations (property management systems, reservation platforms, online reputation management); and (6) the perceived impact of AI-enabled tools (automation of routine tasks, decision-support systems, chatbots), which is seen less as a source of job destruction than as a driver of task reconfiguration and skill upgrading. By situating employer and graduate perceptions within the broader Moroccan employment and training context, the study contributes a place-based understanding of employability in tourism. It highlights the shared responsibility of individuals, employers, and education and training institutions in supporting skill development. The article concludes by discussing policy and practice-oriented levers to strengthen graduate employability, including co-designed curricula, structured internships and mentoring schemes, employer-supported upskilling in tourism-specific digital and AI-related competences, and reinforced labour-market intermediation through ANAPEC and regional governance actors.

This article advances EcoTechnoPolitics as a transformational conceptual and policy recommendation framework for hybridizing digital–green twin transitions under conditions of planetary polycrises. It responds to growing concerns that dominant policy approaches by supranational institutions—including the EU, UN, OECD, World Bank Group, WEF, and G20—remain institutionally siloed, technologically reductionist, and insufficiently attentive to ecological constraints. Moving beyond the prevailing digital–green twin transitions paradigm, the article coins EcoTechnoPolitics around three hypotheses: the need for planetary thinking grounded in (i) anticipatory governance, (ii) hybridization, and (iii) a transformational agenda beyond cosmetic digital–green alignment. The research question asks how EcoTechnoPolitics can enable planetary thinking beyond digital–green twin transitions under ecological and technological constraints. Methodologically, the study triangulates (i) an interdisciplinary literature review with (ii) a place-based analysis of two socially cohesive city-regions—the Basque Country and Portland (Oregon)—and (iii) a macro-level policy analysis of supranational digital and green governance frameworks. The results show that, despite planetary rhetoric around sustainability and digitalization, prevailing policy architectures largely externalize ecological costs and consolidate technological power. Building on this analysis, the discussion formulates transformational policy recommendations. The conclusion argues that governing planetary-scale ecotechnopolitical systems requires embedding ecological responsibility within technological governance.