Businesses, Volume 4, Issue 2 (June 2024) – 5 articles

Abstract: Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable risks, as set out in an open letter signed by leaders in the field, such as Geoffrey Hinton, the “Godfather of AI”. This paper examines how AI can be used as a powerful tool to change pro-social behaviors as part of social marketing programs. We examine opportunities to build on existing efforts to use AI for pro-social behavior changes and the challenges and potential risks that AI may pose. The specific aims of the paper are to explore how AI can be used in social marketing policy, strategy development, and operational delivery. We also explore what this means for future social marketing practice. We present an overview of case studies from the social marketing field and the application of AI in the past, present, and future. We examine the following key question: can these new technologies can be used to promote social good, and if so, how? Through examples from policy, strategy development, operations, and research in social marketing, we examine how AI has been used and successfully applied to improve consumer outcomes and analyze its implications for social marketing. We conclude that AI has substantial promise but also poses some challenges and has potential negative impacts on efforts to promote pro-social behavior changes. Used well, AI may enable social marketers to more rapidly assess how to modify programs of action to ensure maximum efficiency and effectiveness. We suggest future research and programs within this field. Full article

There has been extensive research and examination dedicated to the advantages and disadvantages of entrepreneurship, both in general and specifically for African Americans. Significant research has been devoted to understanding the economic outcomes of African American men, and there is an area of opportunity to study how African American men, specifically, can leverage entrepreneurship to increase the probability of successful economic outcomes for themselves and their families. Entrepreneurial research has the potential to be leveraged to combat waning labor force participation rates and heightened unemployment rates among African American men. Leveraging the theories of Trust, Goal-Orientation, Logotherapy, and Social Identity Theory, a study was conducted among United States-based business owners. The sample size was forty-one African American male business owners. The results demonstrate how these African American men have leveraged entrepreneurship to build social capital and wealth, while improving their standard of living, as well as highlight the hurdles and barriers they have endured during the process of business ownership. The majority of African American owned business are owned by African American men, and this study provides insights into the phenomenology of African American male entrepreneurs. Full article

In the realms of operations management (OM) and supply chain management (SCM), the significance of the human factor (HF) is increasingly recognised as a pivotal determinant of corporate performance. This burgeoning interest aligns with the recognition that individual characteristics—spanning personality traits, attitudes, and soft skills—play a critical role in enhancing organisational outcomes. Despite growing scrutiny, the discourse is hampered by terminological ambiguity and the conflation of critical human-centric concepts within the OSCM context. Addressing this gap, our study embarks on a mission to dissect and delineate the nuanced distinctions among “soft skills”, “attitudes”, and “personality traits”. By proposing a clear and actionable taxonomy, this paper aims to facilitate the practical application and understanding of these terms within organisational settings. Leveraging the “Knowledge Development Process-Constructivist” (ProKnow-C), we conducted a systematic examination of the existing scientific literature to unearth and critically review pertinent bibliometric and content analyses. Our work not only illuminates the path for future research but also underscores the necessity of clarity and precision in the conceptualisation and application of human-factor considerations in OM and SCM. Full article

This study explores the scholarly literature on emotional intelligence (EI) and psychological capital (PsyCap) using a comprehensive bibliometric analysis to map the research landscape and propose future directions. Data was collected from the Scopus database using specific search queries related to EI and PsyCap, with inclusion and exclusion criteria established to refine the dataset. A total of 39 articles published between 2007 and 2023 were selected for analysis. Utilizing bibliometric techniques through VOSviewer, patterns of citation and collaboration within the field were quantified, capturing descriptive statistics related to citation data and performing network analysis on authors, countries, publications, citations, and keywords. Key documents, sources, authors, organizations, and countries contributing to the discourse on PsyCap and EI were identified, providing insights into the evolution and trends within this field. The analysis revealed longitudinal trends in research output and explored the intersectionality of EI and PsyCap with other individual differences and personality traits. The findings contribute to a deeper understanding of knowledge growth in positive organizational psychology, informing evidence-based practices, and guiding future research endeavors. Full article

In recent years, the business environment has experienced a fast-paced change due to issues such as geopolitics or COVID-19. Accordingly, business internationalisation has been accelerated while the approaches followed for such an end have been improved to maintain companies’ competitiveness. Within this context, this paper presents a new framework for the internationalisation of Earth Observation SMEs in two target countries: Australia and Chile. Internationalisation can be an effective strategy for SMEs to grow and expand, but it requires careful research, analysis and agile adaptation to markets and cultures through an integrative and innovative methodology. Secondly, a series of preparatory actions and several internationalisation strategies have been developed, including online bilateral meetings and online trade missions. This work is an innovation driver for the internationalisation of European SMEs, helping them to make the leap into two markets of great interest and in two very attractive sectors, agriculture and maritime, with remote sensing as the nexus. Full article