Research on the Non-Linear Relationship between Information Disclosure and Subsequent Purchases: The Moderating Effect of Membership Level
Abstract
:1. Introduction
2. Literature Review
3. Research Hypotheses
3.1. Information Disclosure and Communication Boundary Management
3.2. The Moderating Effect of Membership Level
4. Methodology
4.1. Data Collection
4.2. Measurement of Variables
4.2.1. Purchase_after
4.2.2. Disclosure Degree
4.2.3. Membership Level
4.2.4. Control Variables
5. Results and Analysis
5.1. Descriptive Statistics and Correlation Analysis
5.2. Regression Analysis
5.3. Robustness Check
5.4. Endogeneity
6. Conclusions and General Discussion
6.1. Conclusions
6.2. Theoretical Contributions
6.3. Practical Contributions and Implications
6.4. Limitations and Future Research
Author Contributions
Funding
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
Appendix A
Item | Select/Fill in |
---|---|
(1) Gender | Male; Female |
(2) Age | |
(3) Education | Specialty; Undergraduate degree; Master’s; Doctorate |
(4) Occupation | |
(5) E-mail | |
(6) Tel | |
(7) Address | |
(8) Monthly consumption amount | |
(9) Categories of recent purchases | Clothing; Bags; Cosmetics; Home appliances; Books; Furniture |
(10) Where do most often purchase items? | Online shop; Offline shop |
(11) Do you seek advice from friends or family before shopping? | Yes; No |
(12) How many times do you go shopping per month? | 1~3; 4~5; >5; Other |
(13) As a consumer, what factor do you favor most often? | Whether the money is enough; The usefulness of goods; Commodity grade; Other |
(14) Do you usually look at the items you buy? | Sales; Price; Evaluation; Purpose; Brand; Other |
(15) What are your favorite makeup brands? | |
(16) What are your favorite casual snacks? | |
(17) What are your favorite brands of clothing? | |
(18) What are your favorite brands of appliances? | |
(19) Do you like to stay in or go out at the weekend? | Stay home; Go out |
(20) What time do you normally go to bed at night? | |
(21) What is your favorite way to relax? | Shopping; Playing cards; Playing sports; Reading; Watching films; Travelling; Going to art exhibitions |
Other | |
(22) What is your favorite form of exercise? | Walking; Running; Ball games; Climbing; Swimming; Jumping rope; Other |
(23) How many times a week do you exercise? | Once; Twice; Three times; More than three times; Occasionally |
(24) Do you like to comment on social networking sites? | Often; Depends; Occasionally; Never |
Variable | Sample Size | Mean | Standard Deviation | (1) | (2) | (3) | (4) | (5) | (6) | (7) | (8) | (9) |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Purchase_after | 121,455 | −3.728 | 5.202 | 1.000 | ||||||||
Disclosure_ degree | 121,455 | 0.282 | 2.445 | 0.087 * | 1.000 | |||||||
Purchase_pre | 121,455 | −0.079 | 5.51 | 0.235 * | 0.019 * | 1.000 | ||||||
SKU_pre | 121,455 | 0.444 | 0.994 | 0.328 * | 0.055 * | 0.390 * | 1.000 | |||||
Trips_pre | 121,455 | 0.118 | 0.181 | 0.390 * | 0.076 * | 0.556 * | 0.834 * | 1.000 | ||||
Sex | 121,455 | 0.283 | 0.45 | −0.017 * | 0.005 | −0.025 * | −0.018 * | −0.019 * | 1.000 | |||
Age | 121,455 | 37.472 | 10.942 | 0.029 * | −0.029 * | 0.041 * | −0.003 | 0.001 | 0.081 * | 1.000 | ||
Membership_ points | 121,455 | 1000.255 | 408.391 | −0.045 * | 0.002 | −0.063 * | −0.044 * | −0.070 * | −0.005 | −0.019 * | 1.000 | |
Membership_ degree | 95,030 | 6.254 | 1.124 | 0.084 * | 0.021 * | 0.037 * | 0.071 * | 0.105 * | 0.010 * | 0.059 * | −0.060 * | 1.000 |
DV | ||||
---|---|---|---|---|
Purchase_after | ||||
(1) | (2) | (3) | (4) | |
IV | Model 1 | Model 2 | Model 3 | Model 4 |
Disclosure_degree | 0.126 *** | 0.259 *** | 1.023 *** | 1.256 *** |
(0.006) | (0.054) | (0.293) | (0.375) | |
Disclosure_degree2 | −0.006 ** | −0.035 *** | −0.049 *** | |
(0.002) | (0.013) | (0.019) | ||
Membership_degree | 0.247 *** | 0.246 *** | ||
(0.016) | (0.016) | |||
Disclosure_degree × Membership_degree | −0.128 *** | −0.147 *** | ||
(0.045) | (0.055) | |||
Disclosure_degree2 × Membership_degree | 0.005 ** | 0.006 ** | ||
(0.002) | (0.003) | |||
Purchase_pre | 0.027 *** | 0.027 *** | −0.164 *** | −0.165 *** |
(0.003) | (0.003) | (0.004) | (0.004) | |
SKU_pre | 0.096 *** | 0.096 *** | 0.112 *** | 0.115 *** |
(0.028) | (0.028) | (0.028) | (0.028) | |
Trips_pre | 10.130 *** | 10.123 *** | 10.160 *** | 10.207 *** |
(0.165) | (0.165) | (0.166) | (0.167) | |
Sex | −0.141 *** | −0.142 *** | −0.085 ** | −0.098 *** |
(0.030) | (0.030) | (0.038) | (0.038) | |
Age | 0.014 *** | 0.014 *** | 0.005 *** | 0.004 *** |
(0.001) | (0.001) | (0.002) | (0.002) | |
Membership_points | −0.000 *** | −0.000 *** | −0.000 *** | −0.000 *** |
(0.000) | (0.000) | (0.000) | (0.000) | |
Copula Disclosure_degree | 3.926 | |||
(3.802) | ||||
Constant | −5.259 *** | −5.258 *** | −5.565 *** | −14.235 * |
(0.061) | (0.061) | (0.125) | (8.408) | |
N | 121,455 | 121,455 | 95,030 | 94,561 |
R2 | 0.158 | 0.158 | 0.122 | 0.12 |
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Qin, C.; Zuo, L. Research on the Non-Linear Relationship between Information Disclosure and Subsequent Purchases: The Moderating Effect of Membership Level. Systems 2023, 11, 398. https://doi.org/10.3390/systems11080398
Qin C, Zuo L. Research on the Non-Linear Relationship between Information Disclosure and Subsequent Purchases: The Moderating Effect of Membership Level. Systems. 2023; 11(8):398. https://doi.org/10.3390/systems11080398
Chicago/Turabian StyleQin, Chunming, and Le Zuo. 2023. "Research on the Non-Linear Relationship between Information Disclosure and Subsequent Purchases: The Moderating Effect of Membership Level" Systems 11, no. 8: 398. https://doi.org/10.3390/systems11080398