Search Results (45)

(1) Background: Cultural heritage plays a vital role in shaping collective identity and supporting tourism, yet it faces increasing threats from natural and human-induced disasters. As a response, digital technologies—especially drone-based monitoring systems—are being explored for disaster prevention. This study examines whether a Genetic Algorithm can effectively optimize the placement of drone stations for the economic protection of cultural heritage. (2) Method: A simulation was conducted in a 2500 km² virtual space divided into 25 km² grid units, each assigned a random land price. Drone stations have an operational radius of 40 km. GA optimization uses a fitness function based on the ratio of cultural artifacts covered to installation cost. To prevent premature convergence, multi-point crossover and roulette wheel selection are employed. Key GA parameters were fine-tuned through repeated simulations. (3) Results: The optimal parameter set—population size of 300, mutation rate of 0.2, mutation strength of ±5 km, and crossover ratio of 0.3—balances exploration and convergence. The results show convergence toward low-cost, high-coverage locations without premature stagnation. Visualization clearly illustrates the optimization process. (4) Conclusions: GA proves effective for economically optimizing drone station placement. Though virtual, this method offers practical implications for real-world cultural heritage protection strategies. Full article

A series of policy measures have been implemented to support the integration of agriculture and cultural tourism (ACT), positioning it as a pivotal component of the modern rural industrial system. Additionally, the rapid growth of e-commerce live streaming has surpassed the limitations of traditional promotional methods in terms of geographic and media reach. The enterprise can attract more consumer groups through live streaming. This article analyzes the signal game between the ACT enterprise and consumers and discusses how consumer types affect enterprise decision-making in both static and dynamic contexts. We have come to the following conclusion: (1) The severity of punishment for companies that transmit incorrect signals is the main influencing factor for the balance to be established. (2) The more types of consumers an enterprise attracts, the lower its price. (3) The comparison of profits in static and dynamic contexts depends on changes in consumer types and the impact of the first-stage strategy on the second stage. Full article

Due to the increase in recreational demands, the significance of protected areas and forests with recreational potential in forests increased with the demands of nature tourism, which in turn provided new income sources to the forestry industry. In the current study, the economic values of the Uzungöl Nature Park’s lake view, an international tourist destination, were estimated using the hedonic pricing method. In the study, 188 questionnaires were conducted with 89 businesses, and the hedonic price function (HPF) was determined based on the study data collected from the businesses in Uzungöl Nature Park. It was estimated that the mean lake view in-room accommodation price for the hotels in Uzungöl Nature Park was USD 207.38 and the lake causes an increase of $2.8 per square meter and $144.67 in total on the room price of the hotels. The study findings demonstrated that the lake view was a desirable quality for hotel rooms, which is reflected in the prices in Uzungöl. The significant contribution of the lake view to room prices would support the planning and management of protected areas that are usually rich in natural resources. Determining the economic value of the lake view will enable business owners operating in the region or those planning to establish new businesses to make more informed pricing strategies. It will also strengthen hotel owners’ marketing campaigns and enable them to think more rationally about new investments (such as adding rooms or services). Business owners will be able to optimize their rooms based on lake views in order to offer more lake-view rooms to customers. Determining the economic value of the lake view will raise awareness about the protection of natural areas. By investing in eco-friendly and sustainable practices, hotel owners will contribute to the conservation of natural resources. The value estimates determined in the present study would also contribute to the employment of total forest value calculations and resource accounting systems. Full article

During the COVID-19 pandemic, the tourism sector encountered multiple challenges. Numerous governments chose to lock down their cities and countries. Despite this, many companies found their online businesses making the greatest leaps in their portfolios, and social media platforms became one of the most valuable sources of information for purchase decisions. There have been numerous studies on the effects of social media reviews—a form of electronic word-of-mouth (eWOM)—on consumer behavior. Few were found to be related to their impact on group package tours (GPTs) while considering mixed eWOM, that is, both the positive and negative forms present in word-of-mouth communication. As the tourism sector gradually revives, the need to further explore how tourism and hospitality service providers can adapt to changes in post-pandemic consumer behavior has become imperative. The influence of social media reviews on consumers’ value perceptions of a GPT to Japan, allowing for the influence of the marketing mix element of advertised price, was examined through online experiments in this study. Positive, negative, and mixed eWOM were examined. It was found that eWOM was more influential on consumers’ value perceptions than the advertised price for all price acceptability levels. Mixed eWOM was found to negatively affect consumers’ final price perceptions which override the impact of quality perceptions in value formations. The value perceptions of the GPT became less acceptable when eWOM was mixed compared to when eWOM was absent or was positive. Mixed eWOM had a negative effect on value perceptions but not as great as when negative eWOM was present, and this was consistently found to apply for all price acceptability levels of the GPT. This study’s contribution to eWOM research and implications for the post-pandemic recovery of tourism and hospitality service providers are made, together with suggested strategies using innovative technologies and communications to enhance their adaptive resilience in the new normal. Full article

Bolivia’s national parks, with their rich biodiversity and natural landscapes, have great potential to contribute to their own financial sustainability, and tourism is one of the most promising sustainable activities that can make this possible. Entrance fees to national parks are a vital source of income for the National Service of Protected Areas, yet a significant financial gap remains. This study estimates tourists’ willingness to pay (WTP) for increased entrance fees in two protected areas, comparing data from 2019 and 2023 to assess the effect of COVID-19 on WTP. Using the contingent valuation approach, we found that tourists’ profiles and their WTP have shifted between 2019 and 2023. However, there was no consistent trend across the protected areas, highlighting the challenges and specific impacts of the pandemic on tourists WTP. Nevertheless, the findings can help inform pricing strategies aimed at enhancing the financial sustainability of Bolivia’s protected areas, supporting broader conservation goals both nationally and globally. Full article

This study proposes the Tourism Adaptable Digital Marketing Framework (TADMF), a flexible, cyclical model tailored to optimize digital marketing strategies for hotels and destinations. By leveraging data-driven insights and neuromarketing principles, the framework addresses critical gaps in traditional linear models to maximize bookings for hotels and enhance awareness of destinations. The three-stage cyclical process, attraction, engagement, and conversion, ensures continuous feedback and refinement across the customer journey. Hotels benefit from tailored techniques, such as dynamic pricing and personalized recommendations, while destinations focus on storytelling and user-generated content to forge emotional connections. Compared to traditional marketing models, this framework uniquely integrates online and offline interactions to create cohesive customer experiences. Key findings reveal that the TADMF fosters a dynamic interplay between theoretical innovation and practical applicability, demonstrating scalability and adaptability to diverse tourism contexts. The study concludes that the TADMF offers a robust foundation for addressing the evolving challenges of digital marketing in tourism, paving the way for future research into advanced technologies such as AR, VR, and AI. Full article

Utilizing a dataset covering four Portuguese NUTS II regions from 2009 to 2022 and employing multiple regression analyses, this research challenges traditional tourism theories by providing empirical evidence on how various factors—average stay, overnight stays, and foreign guests—affect regional revenue in tourist accommodations. In the context of sustainable tourism development, these findings have revealed a significant negative relationship between average stay duration and revenue, indicating that longer stays may be associated with lower daily revenues. This necessitates a re-evaluation of tourist spending behavior and accommodation of pricing strategies to promote economic sustainability. This study underscores the consistently positive impact of overnight stays on revenue, reinforcing the importance of maximizing overnight stays as a strategy for sustainable economic growth within the tourism sector. Additionally, the mixed results regarding the proportion of foreign guests reveal varying regional impacts, suggesting that region-specific strategies are essential for optimizing revenue from international tourists in a sustainable manner. This research integrates these factors to offer practical insights for refining revenue strategies in tourism management, emphasizing the need for multifaceted theoretical models that account for the complexity of sustainable tourism dynamics. Future research should focus on these nuanced approaches to better understand and manage the interplay between tourism dynamics and sustainable development. Full article

In this study, we investigate the impact of online review characteristics on consumers’ purchasing decisions in the context of spatial distance. We consider the product experience of online travel routes, geographical location characteristics, and price adjustment factors, as well as the dynamics between consumers and businesses during the booking of travel routes. Through empirical research and large-scale data simulation experiments, we have found that the variability in attributes of tourist routes significantly influences the user recommendation rate, while the overall rating has a positive moderating effect. Furthermore, the number of reviews negatively moderates the relationship between them. Additionally, the product information and service quality of tourist routes also significantly affect the recommendation rate. Finally, we propose a management strategy for tourism route managers to enhance user recommendation rates and achieve greater benefits. Full article

The problem addressed in this study is the profound impact of the COVID-19 pandemic on the tourism economies of Kosovo (KOS) and Albania (AL), which led to economic–financial stagnation and price increases. The aim was to analyze the financial frontier challenges facing the tourism industry during COVID-19 and beyond and propose effective strategies for shaping a sustainable future for countries within Europe with great potential for tourism development in the current decade. The survey was conducted in 102 locations, including cities, municipalities, regions, villages, and neighborhoods in both countries over the years 2020–2023, while data analysis was performed using a cluster analysis (K-means and hierarchical) and the multidimensional scaling method (Alscal). The results highlighted (a) the severe impact of COVID-19 on both the population and businesses in the tourism sector, which will persist beyond the pandemic, (b) the indispensable role of government intervention in alleviating the financial crisis, (c) the need for innovative approaches and accurate financial management by both the country and businesses to attract tourists, and (d) the importance of control and management for financial sustainability. This paper is of significant importance to tourism destinations as it provides insights into the severe impact of COVID-19 on both the population and businesses in the tourism economies. By highlighting the indispensable role of government intervention, the need for innovative approaches and accurate financial management, and the importance of control and management for financial sustainability, the study offers valuable guidance for tourism destinations in navigating the current crisis and attracting tourists. Furthermore, the paper emphasizes the need for future studies to explore opportunities for long-term financial resilience and growth, contributing to the development of sustainable tourism destinations. Full article

In the context of rural revitalization strategies and humans’ increasing leisure pursuits, rural tourism has begun to act as a new development path of rural economic growth and industrial transformation. This phenomenon generally occurs in rural areas around metropolitan areas, manifesting as the transformation or reconstruction of rural spaces. As a result, many new types of tertiary industry spaces utilizing rural land for leisure activities have emerged. We analyze the connotations of rural spatial and industrial transformation from the perspective of spatial production and innovatively propose that the transformed space is an ecological product, which includes three types in practice: industrial space, consumption space, and residential space. This study facilitates urban–rural integration and common prosperity. Given the lack of analysis of rural ecological products, especially rural spatial ecological products (e.g., rural B&Bs and other tertiary industry spaces), this study aims to explore the value expression and driving factors of rural spatial ecological products based on geo-visual (spatially visualizing) analytical tools looking at 10361 B&Bs in Jiangsu and Zhejiang Provinces of China as typical examples. Our results show that (1) the value of rural spatial ecological products is reflected in the price that urban consumers are willing to pay for rural natural landscapes, which constitutes an ecological premium; and (2) the prices of rural spatial ecological products are strikingly different at multiple spatial scales, and this difference is related to the local ecological resources. This study provides insights into the rational allocation of the limited resources required for rural construction, which helps optimize the spatial planning of rural ecotourism and enhance the gametogenous development momentum of rural areas. At the same time, this study theoretically expands the research results of cultural ecosystem services. Full article

The aim of this study is to assess the response of the South African stock market returns to oil price volatility, based on the daily South African stock market index, using the GARCH-Copula modelling technique. The results of the analysis show evidence of an asymmetric impact of fluctuations in oil prices on South African stock market returns, using a copula model specification, particularly the bivariate symmetrized Joe-Clayton (SJC) copula. The results also revealed that the EGARCH process is the best univariate model to capture oil price volatility. Interestingly, this study also revealed that the tourism industry is most dependent on oil price fluctuations, due to its heavy reliance on transportation costs. The economic implications of this study also suggest that sectors affected by oil price fluctuations need specific long-term and short-term monetary policy strategies. It is recommended that in the short term, expansionary monetary policy could assist in mitigating the impact of higher oil prices, while in the long-term, policies aimed at reducing the volatility in oil prices would be of great help in alleviating its harmful effect on stock market returns. Full article

The effectiveness of the economic policies implemented by a country/region directly affects its economic growth potential. Cultural Heritage Festivals are a sector of the creative economy that, by promoting culture, may have a significant impact on national/regional sustainable economic development. This study assesses the implementation of the Contingent Valuation Method (CVM) and the estimation of the Willingness To Pay (WTP) demand curve, using data collected for the Kalamata Dance Festival as a case study, in order to evaluate creative economy investments. The results obtained indicate that the CVM is an appropriate method for evaluating festivals and suggest that females, spectators with high incomes and high educational levels, and visitors to Kalamata (non-residents) show an increased Willingness To Pay. These findings can be useful to cultural heritage festival organizers in developing appropriate policy strategies: targeting the social groups with the greatest Willingness To Pay; adjusting the pricing mechanism accordingly; modifying annual memberships/donations/sponsorships, indirect resources, and tax revenues and grants; and optimizing investments and allocating resources. Furthermore, the findings of this study will be particularly useful for Greece in designing relevant cultural sustainable development policies for exploiting the potential of the Cultural Heritage Festival, in synergy with the tourism sector, which already contributes a major share to the country’s GDP. Full article

In response to the challenges faced by tourism managers in devising effective pricing strategies to overcome the impacts of the COVID-19 pandemic, this study aims to make a valuable contribution to the existing literature on tourism management and marketing. Specifically, we investigate the pricing strategies that tourists are most likely to prefer in the aftermath of the pandemic. To achieve this, we conducted semi-structured interviews with a sample size of experienced tourists in Egypt. Our findings reveal that tourists exhibit a strong inclination towards hedonic and bundling pricing strategies. This suggests that tourism managers should prioritize the incorporation of these strategies into their post-pandemic business plans. However, it is crucial for managers to carefully consider tourists’ behavioral responses to dynamic and pay-what-you-want pricing strategies, as these are influenced by various constraints that necessitate careful attention. Furthermore, our study highlights potential negative consequences associated with the implementation of the dual-pricing strategy following the pandemic. This strategy has the potential to compromise tourists’ intentions to utilize certain services, thereby leading to unfavorable behavioral outcomes for tourism destinations. The implications of this study are of practical significance for tourism managers seeking to design more effective pricing strategies to capitalize on the opportunities presented by the post-pandemic recovery period. By understanding tourists’ preferences and considering the potential drawbacks associated with certain pricing strategies, managers can make informed decisions that promote the sustainable and successful revival of the tourism industry. Moreover, our study employed the checkpoints method, which allowed us to identify respondents’ priorities for the pricing strategies during the crisis, further enhancing the validity and reliability of our findings. Full article

With the increase in carbon emissions in the tourism industry, more tourism enterprises need to make sustained investments in clean energy and green technologies. From the perspective of theme park revenue and operational management, such investments mainly come from admission fees and in-park consumption. The objective of this study is to discuss the role of discriminatory pricing strategies in supporting sustainable tourism in theme parks. Based on transaction utility theory and equity theory, visitors’ price fairness perception and service value perception are incorporated into the visitor utility function. On this basis, a goal-programming-based discriminatory pricing model with three goals is proposed: achieving the established revenue target, achieving distributed justice between visitors with unequal status (advantaged visitors and disadvantaged visitors), and achieving distributed justice between visitors and theme parks. The research results show that, for one thing, the proposed discriminatory pricing model can enable theme parks to secure sufficient funds to invest in low-carbon activities (Goal 1) while for another, visitors’ satisfaction, brand loyalty, and willingness to revisit and sustainably consume in theme parks are improved by the realization of distributed justice through the discriminatory pricing strategy (Goals 2 and 3). Full article

In light of the development of online travel agencies (OTAs), the rules of the entire tourism industry have changed. Due to the ease of finding information and comparing products, consumers can choose a hotel not only by room type, but also by rate, according to their preferences. The purpose of this study was to explore the effect of price discrimination on the fairness perception toward reservation intentions. The interaction effects of the brand familiarity and the type of consumers on the fairness perception were also examined. The study used an experimental design, with 2 price discriminations × 2 brand familiarities × 2 regulatory focuses, on a total of 320 valid subjects. The results showed that advantaged-price discriminations had higher fairness perceptions than equal-price discriminations, and that higher fairness perceptions had higher reservation intentions. The interaction effect of brand familiarity showed no significant impact on the fairness perceptions, while the regulatory focus had a mitigating effect on the price discrimination and on the fairness perceptions. This study provides insights into the relationship between online price discrimination and tourism, and it contributes to the literature on hospitality. It also provides the managerial implications for online hotels in developing pricing strategies. Full article