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“Virtual Masks” and Online Identity: The Use of Fake Profiles in Armenian Social Media Communication
- Arthur V. Atanesyan,
- Samson Mkhitaryan and
- Anrieta Karapetyan
The goal of the study is to reveal the reasons (strategies) behind the use of “virtual masks” (fake profiles and altered identities) by real (human) users of social media networks (SMNs) within a cultural context, specifically in Armenia....