Search Results (3)

Multi-sided platforms (MSPs) can enable multiple user groups to create coordinated value. Like all transformative business models, these platforms emerged to resolve platform-related issues. Among the well-known MSPs, this research has focused on the ride-hailing platform InDrive as a successful case of MSP in Pakistan. Despite the presence of major companies like Uber and Careem, InDrive has gained recognition in a short period and has become the most downloaded ride-hailing application in Pakistan. InDrive focuses on empowering riders and drivers with greater fare-setting autonomy through negotiation; this peer-to-peer pricing model distinguishes it from its counterparts (Uber and Careem). This research examines the strategic features and innovations of InDrive’s business model to create a comprehensive framework for evaluating the effectiveness of strategic management, focusing on generating value by balancing the well-being of all stakeholders, ensuring equity, boosting productivity, and enhancing the impact of network effects. Notably, ride-hailing services (RHSs) are highly dynamic, as the features and offerings of these platforms may evolve. Therefore, balancing the sustainability of MSPs requires ongoing effort and an iterative approach. Full article

This study aims to fill a research gap by focusing on ride-hailing services (RHSs) as first- and last-mile (FLM) modes linking intercity hubs, which have been explored less than metro hubs. Involving 418 RHS users in the Yogyakarta conurbation, Indonesia, this study applies confirmatory factor analysis to identify the motivations for using RHSs as FLM modes and employs a seemingly unrelated regression model to analyse factors influencing RHS usage and the relationship between first-mile and last-mile use, which remains underexplored. The model’s results reveal that the utilization of RHSs for the first mile is mostly seen among younger, educated, and wealthy persons. However, these variables did not impact last-mile-mode use. The model’s results also show that in FLM contexts, vehicle ownership did not substantially impact RHS use. In addition, RHSs are less often used for trips to intercity bus terminals compared to airports and railway stations. This study also highlights the significance of user preferences, such as comfort and safety, seamless transaction and service, and cost and time efficiency, in influencing the use of RHSs for FLM modes. Increasing RHS accessibility at transit hubs, expanding e-payment options, simplifying payments, and prioritizing fairness are suggested strategies to improve urban sustainability through RHSs. Full article

The ride-hailing service (RHS) has emerged as a major form of daily travel in many Southeast Asian cities where motorcycles are extensively used. This study aims to analyze the local context in motorcycle-based societies, which may affect the establishment of travelers’ choice set after the appearance of RHSs. In particular, it empirically compares three types of choice-set structures in the context of urban travel mode choice by estimating standard logit and nested logit models to test six hypotheses on the associations of RHS adoption with its determinants. Revealed preference data of 449 trips from both RHS users and non-RHS users were collected through a face-to-face interview-based questionnaire survey in Hanoi, Vietnam, in December 2020. The results of model estimations revealed: (1) a substitutional effect for two-wheelers but not for four-wheelers, (2) a significant positive influence of car ownership on car RHS adoption but not on motorcycle RHS adoption, (3) significantly high sensitivity to travel time of motorcycle RHS but not of car RHS, (4) a significant negative effect of traffic congestion on car RHS adoption but an insignificant one on motorcycle RHS adoption, and (5) a significant positive association of an individual’s experience in using a smartphone with car RHSs but insignificant association with motorcycle RHSs. Our findings suggest that transportation policies of RHS motorcycles should be different from those of RHS cars because of the heterogeneity in travel behaviors of RHS users between them. They also indicate that the transition from motorcycles to cars as well as the difference in service availability among different types of RHSs should be incorporated into the development of transportation policies in Southeast Asian cities. Full article