- Article
Investigating the Determinants and Barriers of Purchase Intention of Innovative New Products
- Daeseong An,
- Seonggoo Ji and
- Ihsan Ullah Jan
The purpose of this study was to examine the purchase intention of innovative new product (e.g., Galaxy Fold) by integrating behavioral reasoning theory (BRT) to the theory of reasoned action (TRA) and theory of planned behavior (TPB) to test the rel...