Search Results (430)

Against the backdrop of evolving global climate patterns, the frequency and intensity of extreme weather events have increased significantly, posing unprecedented threats to agricultural production. This change has particularly profound impacts on agricultural systems in developing countries, making the enhancement of farmers’ capacity to withstand extreme weather events a crucial component for achieving sustainable agricultural development. As an essential safeguard for agricultural production, agricultural insurance plays an indispensable role in risk management. However, a pronounced gap persists between policy aspirations and actual adoption rates among farmers in developing economies. This study employs the integrated theory of planned behavior (TPB) and protection motivation theory (PMT) to construct an analytical framework incorporating psychological, socio-cultural, and risk-perception factors. Using Jiangsu Province—a representative high-risk agricultural region in China—as a case study, we administered 608 structured questionnaires to farmers. Structural equation modeling was applied to identify determinants influencing insurance adoption decisions. The findings reveal that farmers’ agricultural insurance purchase decisions are influenced by multiple factors. At the individual level, risk perception promotes purchase intention by activating protection motivation, while cost–benefit assessment enables farmers to make rational evaluations. At the social level, subjective norms can significantly enhance farmers’ purchase intention. Further analysis indicates that perceived severity indirectly enhances purchase intention by positively influencing attitude, while response costs negatively affect purchase intention by weakening perceived behavior control. Although challenges such as cognitive gaps and product mismatch exist in the intention-behavior transition, institutional trust can effectively mitigate these issues. It not only strengthens the positive impact of psychological factors on purchase intention, but also significantly facilitates the transformation of purchase intention into actual behavior. To promote targeted policy interventions for agricultural insurance, we propose corresponding policy recommendations from the perspective of public intervention based on the research findings. Full article

Purpose—This research paper examines the critical factors in customer satisfaction while purchasing fruits and vegetables at farmers’ markets. Design/methodology/approach—This study was conducted using a prepared questionnaire to collect data on a random sample of 235 customers of farmers’ markets in the state of Maharashtra, India. The research was carried out in the year 2023. Seven hypotheses were tested concerning the relationships between the variables of interest. The variables of convenience, variety, quality, price, health and hygiene, and service conditions were used as independent constructs and were proxied by reflective indicators. Customer satisfaction and customer loyalty were treated as an exogenous variable and an endogenous variable, respectively. Structural equation modeling was used to investigate the model relationships and confirm the theoretical model. Findings—The findings validate all the reflective indicators used in the study. The latent variables of convenience, variety, quality, price, health and hygiene, and service conditions positively and significantly affect customer satisfaction, and customer satisfaction positively and significantly affects customer loyalty toward farmers’ markets. The structural equation explains approximately 55% of the variation in customer satisfaction related to convenience, variety, price, quality, health and hygiene, and service conditions. Significance—The study results provide insights into the factors that influence consumer behavior and attitudes toward farmers’ markets. By identifying these predictors, this study can help farmers’ markets and other stakeholders develop effective marketing strategies to attract and retain customers, ultimately promoting sustainable food production and consumption. Additionally, the results can inform policymakers on how to support and promote farmers’ markets as healthy and sustainable food sources. Practical implication—By implementing the practical suggestions derived from the implications of this research, farmers’ markets can optimize customer satisfaction, boost customer loyalty, and reinforce their position as valuable contributors to local communities’ well-being and sustainability. Originality/value—The acceptance of farmers’ markets in India as an alternative shopping destination for fruits and vegetables is gradually increasing. This exploratory study conducted on farmers’ markets examined several factors, including price, in assessing customer satisfaction and farmers’ markets’ effectiveness at positioning themselves as shopping destinations for consumers in India. Full article

Global biodiversity losses continue despite intensive conservation efforts. Many mammal species are understudied due to their specialized ecological niches. One such species is the Philippine colugo (Cynocephalus volans), a nocturnal endemic species in the Philippines. In this study, we utilized Local Ecological Knowledge (LEK) to obtain baseline information on species knowledge, attitudes, population status, and threats. Between June and September 2023, we interviewed 471 residents across all villages in Anda, Bohol. The majority of local people recognized the species and had witnessed it in Anda, occasionally near households. Residents have limited knowledge of colugo diet and distribution, which they get primarily through word-of-mouth and personal experience. The species is perceived as neutral, but the willingness to conserve it is high. Although the Philippine colugo population seems to be present in several villages in Anda, one-fourth of the respondents believe it is declining. We identified hunting for consumption as the main threat to the colugo population in Anda, which, together with other threats, may corroborate this result. We recommend actively involving male farmers in colugo population monitoring and behavioral observations, as well as investigating the drivers and importance of colugo meat consumption among residents to design a proper conservation strategy. Full article

Agricultural producers play a crucial role in combating agricultural non-point source pollution, so improving their production behaviors and practices will be key to alleviating such pollution. This study employs the Theory of Planned Behavior and focuses on Huaxian County, a major grain-producing county in Anyang City, Henan Province. The study focuses on randomly selected sample farming households in townships within Hua County’s agricultural intensification zone. Through structural equation modeling, it has analyzed the impact of farmers’ individual characteristics, behavioral attitudes, subjective norms, and perceived behavioral control on their willingness to engage in pollution management, as well as the influence of such willingness on actual management behaviors. Research indicates that behavioral attitudes, subjective norms, and perceived behavioral control significantly and positively influence governance intention, and governance intention significantly and positively influences governance behavior. Behavioral attitude is the key latent variable (behavioral attitude > perceived behavioral control > subjective norm). That is, the economic benefits derived from agricultural non-point source pollution governance constitute the most critical factor influencing farmers’ willingness to participate in pollution governance. Furthermore, farmers’ willingness to participate in pollution control bridges the gap between their attitudinal inclination and actual behavioral implementation. Accordingly, this study can provide a theoretical basis and reference for the governance of non-point source pollution in county-level regions of Henan Province and similar major grain-producing areas and offer theoretical support for the sustainable development of agriculture. Full article

Promoting conservation tillage (CT) is central to advancing ecological transformation in China’s agricultural sector under the “Dual Carbon” strategy. However, despite strong institutional support, the adoption of CT technologies—especially the “Lishu Model” integrating no-till and straw mulching—remains uneven. This study applies the Cognition–Attitude–Behavior (CAB) framework to examine the behavioral mechanisms underlying CT adoption, drawing on a 2024 household survey in Lishu County, Jilin Province. Descriptive and regression analyses reveal that, while cognitive awareness is positively associated with adoption, only attitudinal alignment has a significant predictive effect. The findings identify a distinct group of “informed non-adopters”, underscoring that knowledge alone does not ensure behavioral uptake. These results highlight the importance of motivational alignment over information provision in shaping sustainable technology adoption and suggest the need for more psychologically grounded policy interventions. Full article

Encouraging farmers to adopt pro-environmental practices for the management of rural solid waste is a sustainable solution that can prevent significant harm to rural residents. However, there is limited research focused on the pro-environmental behaviour of rural residents in relation to rural solid waste, and the determinants influencing it. To address this gap, a questionnaire survey was conducted in Guizhou Province, China, and 240 valid responses were collected. A regression equation for the determinants influencing pro-environmental behaviour was developed using IBM SPSS Statistics 26 software, and the model was cross-validated using partial least squares structural equation modelling analysis to ensure the reliability of the results. The data analysis shows that environmental commitment, subjective norms, and attitude are fundamental predictors of pro-environmental behaviour. Additionally, environmental knowledge and perceived ecological benefits are significant determinants of farmers’ environmental commitment, subjective norms, and attitude. This study presents practical and theoretical implications for farmers and local authorities, along with recommendations for improving the current situation of rural solid waste management and enhancing the pro-environmental behaviour of farming households. Full article

Foot and Mouth Disease (FMD) poses significant challenges to livestock management and agricultural economies worldwide. This study examines the effect of farmers’ sociodemographic factors on livestock infected with Foot and Mouth Disease (FMD) and analyzes its socioeconomic impact on smallholder farmers in Indonesia. This study collected data from 992 households (202 infected and 790 non-infected) in the special region of Yogyakarta province. The research used propensity score matching (PSM) treatment effect analysis to assess the socioeconomic impact of FMD outbreaks on smallholder farmers. Our results demonstrated that FMD significantly increased (p < 0.01) smallholder farmers’ social behavior, including knowledge, attitude, and practice (KAP). Furthermore, farmers whose animals are already infected with FMD must spend an additional IDR 258,000 to IDR 270,000 on treatment compared to non-infected ones. This study provides empirical evidence that farmer characteristics, including women’s decision-making, income, farming group, and cattle ownership, determine the likelihood of FMD infection, which implies that farmers with specific characteristics may heighten the risk of FMD infection. We concluded that FMD has changed social behavior and accelerated economic loss for smallholder farmers. Hence, farmers with animals at risk of FMD infection are prioritized in FMD control programs. Full article

To facilitate the adoption of a food safety standard by producers, it is essential to understand their perception of it. However, few empirical studies have examined how livestock farmers perceive food safety standards in Vietnam. This research examines sheep farmers’ attitudes towards Vietnamese Good Agricultural Practices (VietGAP), a type of a food safety standard in Vietnam. A sample size of 109 farmers was selected for interviews and a structured questionnaire was generated to collect data. Descriptive and bivariate analyses were employed. The study results show that sheep farmers were well aware of most VietGAP requirements. They perceived that adopting VietGAP requires practical changes in sheep farming systems, including: selecting breeding stock from clear sources to ensure sheep product traceability, collecting and treating wastes daily to protect the environment, and frequent sterilization of sheep cages. The farmers were changing several practices to comply with VietGAP. Key changed practices identified included: bought breeding stock from clear and reliable sources, frequent collecting and treating of sheep wastes, and used veterinary medicine according to instructions of veterinary medicine producers. Statistically significant relationships existing between the sheep farmers’ perceptions and their education level (Pearson = 0.229, p = 0.017), farm size (Pearson = −0.193; p = 0.049), gender (Eta = 0.173, p = 0.060), practice of using labours (Eta = 0.202, p = 0.028), training participation (Eta = 0.211, p = 0.022), credit participation (Eta = 0.177, p = 0.050), community-based organisations (Eta = 0.153, p = 0.087), and veterinary/extension contacts (Eta = 0.217, p = 0.019) were found. This means that a male sheep farmer who had a higher education level, possessed a smaller farm, practiced hired labours, participated in training/credit programs, was a member of community-based organisation, and had contacts with veterinary/extension workers likely perceived VietGAP better than their counterparts. Based on the findings of this study, it is recommended that the promotion of VietGAP for livestock farmers should be developed and carried out as joint attempts along the value chain actors. New food marketing practices and legal framework and policy for using safe food certifications are required to address to promote farmers’ adoption of VietGAP and facilitate transition towards a sustainable agri-food system in Vietnam. This study provides significant insights into safety food standard adoption by livestock farmers and highlights aspects that require to be considered when developing policies to improve the adoption of safety food standards in developing countries. Full article

The recent spread of foreign animal diseases (FADs) such as foot-and-mouth disease and African swine fever emphasizes the need to conduct comprehensive surveillance to detect a potential disease introduction as soon as possible. The United States is currently free of many important FADs of swine, and many preparedness initiatives have raised awareness amongst the commercial, intensive swine industry. However, the awareness and engagement of small-scale swine farmers regarding disease surveillance and passive reporting is not well known. This scoping review was conducted to identify and characterize sources of evidence on the practices and attitudes of small-scale swine farmers and owners in the United States regarding pig health and disease management, surveillance, and veterinary care use, and secondarily to characterize information seeking and communication behaviors. Sources of evidence were found through keyword searches of online databases, citation matching, and Sustainable Agriculture Research and Education project reports. Eligibility criteria included being conducted on or with US small-scale (defined in this review as less than 1000 pigs) or non-intensive swine farms and containing information pertinent to the objectives of the review. Seventeen sources were included in the final review. Regular disease monitoring and surveillance practices were not commonly reported, and multiple sources reported little to no incidence of disease occurrence in small-scale swine farms. Reported veterinary use and access was variable, and multiple sources reported that the choice to use veterinary care was affected by its perceived cost, value, and accessibility. Future research and outreach should aim to discern key factors affecting farmer’s decisions to use a veterinarian, improve their awareness and prioritization of swine diseases, and develop small-scale appropriate disease surveillance protocols. Ultimately, this will help small-scale swine farmers to protect the health of their pigs and improve FAD surveillance in the US. Full article

The Autonomous Province of Vojvodina, Serbia’s most agriculturally developed region, lies within the fertile Pannonian plain. Decades of agricultural intensification have transformed its landscape into a near continuous expanse of arable land, largely devoid of natural elements such as trees, shrubs, or non-crop vegetation. These simplified agroecosystems support very low biodiversity, contradicting the key principles of sustainable agricultural development. To assess farmers’ willingness to support more ecologically sound landscape practices, a survey was conducted of 400 farmers across Vojvodina. The results revealed limited openness to change; i.e., most respondents expressed a low interest in all three offered interventions: (a) introducing landscape elements, (b) fallowing, (c) converting arable land to grassland. This resistance reflects a prevailing productivist mindset in which farmers perceive themselves as producers of food, raw materials, and energy. Within this view, a neat, highly cultivated landscape is perceived as a hallmark of professionalism and success. These findings underscore the importance of developing context-sensitive policies and educational efforts that align sustainability goals with farmers’ values and economic realities. Full article

The circular bioeconomy is the key tool for reducing greenhouse gas (GHG) emissions. Changes in agricultural production are crucial to its development. Farmers are not only responsible for biomass production but also account for approximately 13% of GHG emissions in the EU. This article addresses the following questions: (Q1) To what extent are farmers implementing the values and practices of the circular bioeconomy? (Q2) Are agricultural advisors promoting these values and practices? (Q3) What are the potential barriers preventing farmers from transitioning to a circular bioeconomy? The study was conducted among two groups. A CATI questionnaire survey was conducted with farmers, and in-depth interviews with agricultural advisors. Most farmers do not apply circular bioeconomy principles in their production practices. However, cluster analysis revealed variation: in addition to the disinterested mainstream group, a cluster of relatively affluent farmers was identified as more engaged in circular practices. The analysis of agricultural advisors’ attitudes revealed an insufficient level of engagement in promoting circular bioeconomy practices. It also indicated significant variation in the advisors’ values and attitudes, which may affect the type and quality of information they pass on to farmers. The study identified several barriers to the implementation of circular bioeconomy solutions, stemming from both farmers’ attitudes and institutional conditions. Full article

Low-carbon agricultural technology (LCAT) is essential for China to achieve its carbon emissions peak by 2030 and neutrality by 2060. Farmers’ adoption of LCAT is crucial for adapting to and mitigating climate change risks. This study explores the social-psychological factors shaping farmers’ LCAT adoption behavior, utilizing the Theory of Planned Behavior and the Normative Activation Model. Survey data from 360 farmers in Wuxi, Jiangsu Province, were analyzed using structural equation modeling. Findings show that behavioral attitude, perceived behavioral control, subjective norms, and personal norms have positive and direct effects on farmers’ LCAT adoption. The analyses also discovered four mediation paths that indirectly influence farmers’ LCAT adoption, including Subjective Norms → Personal Norms → Adoption Level; Consequence Awareness → Personal Norms → Adoption Level; Responsibility Attribution → Personal Norms → Adoption Level; and Consequence Awareness → Responsibility Attribution → Personal Norms → Adoption Level. The study deepens our understanding of the social-psychological mechanism underlying farmers’ LCAT adoption behavior. The findings offer valuable insights for promoting low-carbon agricultural technologies and guiding policy development. Recommendations include promoting LCAT by leveraging social influence to enhance social norms, educating farmers on ethical environmental stewardship, raising awareness of farming’s environmental impacts, and providing policy incentives and technical support to reduce adoption barriers. Full article

Land mobility, particularly in the agricultural sector, is a critical factor for rural development and the maintenance of the supply chain. In the EU, the dominant form of agricultural land mobility is succession. This study examines the impact of formal and informal institutional factors on land mobility and the development of the agricultural sector in Greece, emphasizing their role in shaping succession and land mobility processes. This research introduces an innovative approach by analyzing both formal (legislation, EU policies, taxation) and informal (cultural ties, family traditions) institutional factors that influence land mobility. Within this framework, this study explores the attitudes, perceptions, and behaviors of farmers, acknowledging that the institutional environment—shaped by both official regulations and informal norms, often expressed by the family head—may influence younger family members to adopt similar behaviors and practices. It also highlights the impact of ineffective and underdeveloped formal and informal institutions, providing policymakers and young people seeking to engage in agriculture with a valuable guide. The methodology is based on qualitative research, using semi-structured interviews with 21 members of farming families to capture views, perceptions, and experiences related to land mobility. The findings highlight several major barriers, including fragmented land ownership, emotional attachment to inherited land, bureaucratic obstacles, and high tax burdens. At the same time, shifting attitudes among younger generations are evident, as they adopt a more entrepreneurial mindset in land management. The results point to an urgent need for institutional reforms, such as completing the land registry, simplifying land transfer procedures, and promoting land consolidation policies. Overall, this exploratory study underscores the need for increased research attention to the formal and informal institutional elements that influence rural economic and structural development through land mobility, providing important insights for policies aimed to enhance land mobility and ensure the sustainable development of the agricultural sector. Furthermore, it provides valuable input for understanding and addressing challenges such as family traditions, emotional attachments to inherited land, and land mobility. Full article

Globally, national governments have committed to restoring their native biodiversity, which can include the reintroduction of species. Amassing public support can prove difficult when the species is considered a contestable species, such as the Eurasian lynx, Lynx lynx, within the UK. Using an e-questionnaire widely distributed across social media platforms enabled the investigation of public perceptions regarding any proposed lynx reintroduction to England. The majority of the public generally supported the idea of a lynx reintroduction to England. Further investigation by societal groups allowed for greater and more detailed knowledge of perceptions, attitudes, and potential barriers to the potential reintroduction of this contestable species. There were varying opinions both negative and positive, between distinct societal groups, while respondent statements highlighted justifications for their positions. A closer investigation identified specific areas for educational efforts and engagement prior to any public consultation. Many negative opinions were based on either a lack of knowledge or misinformation, which highlighted where educational efforts should be targeted. Misinformation appeared rife within the farmer, vet, and wildlife photography groups. The study highlighted that applying both macro- and micro-scale analyses greatly benefits the identification, detail, and specific issues that need to be addressed, therefore enabling more efficient planning of relevant actions to address concerns before proceeding with such a proposal, especially at a time when funding is limited. Full article

Hippophae (sea buckthorn) is a plant valued for its berries in food manufacturing and medicinal properties. Despite growing research on its benefits, consumer perceptions of sea buckthorn-based products remain underexplored. This study examines Greek consumers’ attitudes toward cereal bars enriched with sea buckthorn, developed within a project focused on high-nutritional-value foods. Key factors include awareness, taste, safety, health benefits, trust, convenience, price, appearance, quality certification, environmental friendliness, and support for small-scale farmers. Results show moderate willingness to buy due to perceived health benefits and sustainability, but marketing should address sensory profile and trust to build a robust market. Full article