Search Results (5)

As China’s marine economy and green high-quality development strategy both progress, traditional marine crab farming is reaching its capacity limits. In response, the land-based aquaculture farming model for saline–alkali crabs has emerged, offering new opportunities for the industry. Simultaneously, consumer demand for specialty aquatic products is rising, with growing preferences for products of varying quality and distinctive flavors. To remain competitive, developing quality and flavor differentiation strategies that align with market structures is essential. In this paper, a sequential game-theoretic model is constructed to capture supplier behavior under different market conditions while incorporating consumer heterogeneity and cost structures. The paper examines how flavor preference, quality preference, and market segmentation shape supplier strategies, focusing particularly on the interaction between market entry and segmentation under geographic and cultural influences. The model incorporates consumer utility functions, search costs, and quality investment costs, allowing equilibrium strategies to be derived and compared across scenarios. By incorporating information search costs and technology investment, this paper analyzes optimal pricing and quality decisions in order to inform effective market entry strategies. In addition, the paper explores how the timing of entry affects product quality improvements and price competition, highlighting the evolving acceptance of new products by consumers. In coastal markets, suppliers must prioritize consolidating their presence and leveraging brand equity in order to enhance pricing power. In contrast, emerging markets require accelerated penetration through product differentiation and improved information transparency. This paper proposes an integrated approach to optimizing pricing and product strategies, providing firms with precise market encroachment and competitive strategies that can enhance their market share and longterm competitiveness. Full article

This study explores the ways we can evaluate green brands in the IT industry. It is important to have a method to assess the impact that these companies have on the environment and on ourselves. The model aims to provide a comprehensive evaluation framework, contributing to long-term value creation by aligning brand performance with sustainability and responsible practices. For this study, we will assess both financial indicators, such as the economic growth and economic efficiency of the brand, and non-financial indicators that deal with the environmental and social metrics. The proposed evaluation method is based on data collected through studies and literature reviews and through exploratory research, by applying a questionnaire. The study also examined key factors like energy efficiency, e-waste management, and environmental certifications. The analysis demonstrated the necessity for IT green brands to be evaluated, to have their environmental impact measured and assessed by a scoring system. Return on Green Equity (ROGE) and Return on Green Investment (GROI) are the indicators used with their corresponding mathematical formulas. The promotion of environmentally sustainable procedures for IT brands is the main goal as an evaluation model, more specifically, to distribute information to stakeholders and at the same time to support them in the transition towards efficient and sustainable production and consumption patterns. This study provides a structured framework for assessing the impact of green brands within the IT industry, using specific mathematical formulas. These indicators can influence consumer purchasing behavior, resulting in the development of a green and sustainable market, also encompassing macroeconomic impacts through changing buyer behavior. Full article

Restaurant segmentation is an effective tool for decision-making when developing business strategies. The objective of this research is to classify restaurant groups according to the level of employee training in sustainable practices and food waste, and to contrast the differences in the degree of sustainability-oriented service innovation and brand equity, as well as in the implementation of various sustainable practices. A cluster analysis was conducted with 300 restaurants in Guayaquil, Manta, and Portoviejo in Ecuador, based on face-to-face interviews with their managers, and then confirmed with discriminant analysis. Two groups were identified: (1) restaurants with less training in green practices, higher level of food waste, lower level of sustainability-oriented service innovation, and higher brand equity; (2) restaurants with more training in green practices, lower level of food waste, higher level of sustainability-oriented service innovation, and lower brand equity. The most sustainable restaurants claim to have less brand equity, which demonstrates that the Ecuadorian consumer does not particularly value sustainability. Full article

With the increase in carbon emissions in the tourism industry, more tourism enterprises need to make sustained investments in clean energy and green technologies. From the perspective of theme park revenue and operational management, such investments mainly come from admission fees and in-park consumption. The objective of this study is to discuss the role of discriminatory pricing strategies in supporting sustainable tourism in theme parks. Based on transaction utility theory and equity theory, visitors’ price fairness perception and service value perception are incorporated into the visitor utility function. On this basis, a goal-programming-based discriminatory pricing model with three goals is proposed: achieving the established revenue target, achieving distributed justice between visitors with unequal status (advantaged visitors and disadvantaged visitors), and achieving distributed justice between visitors and theme parks. The research results show that, for one thing, the proposed discriminatory pricing model can enable theme parks to secure sufficient funds to invest in low-carbon activities (Goal 1) while for another, visitors’ satisfaction, brand loyalty, and willingness to revisit and sustainably consume in theme parks are improved by the realization of distributed justice through the discriminatory pricing strategy (Goals 2 and 3). Full article

This study examines the effect of green practices on green brand equity, and it looks at the impact of green brand attachment and green skepticism as mediating variables on these relationships. We employed a dataset of 454 consumers from international fast-food restaurants. Our empirical results indicate that green practices enhance consumer-based green brand equity. Green skepticism has a significant negative effect on green brand attachment, and green brand attachment has a significant positive effect on green brand equity. Green brand attachment mediates the relationship between green practices and green brand equity and between green skepticism and green brand equity. The study findings provide consumer insights into green products and managerial implications for international fast-food chains. Full article